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The rediscovery of the marketing concept

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  1. Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010. "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
  2. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
  3. Montgomery, David B. & Roth, Aleda V. & Hausmann, Warren H., 2001. "Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical," Research Papers 1706, Stanford University, Graduate School of Business.
  4. Kahn, Kenneth B. & Mentzer, John T., 1998. "Marketing's Integration with Other Departments," Journal of Business Research, Elsevier, vol. 42(1), pages 53-62, May.
  5. Lichung Jen & Yichun Liu, 2020. "Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-69, March.
  6. (ed.), 2020. "Market Orientation of Nonprofit Organizations: An Indian Perspective," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 796, July.
  7. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
  8. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  9. Andreas Strobl & Kurt Matzler & Bright Adu Nketia & Viktoria Veider, 2020. "Individual innovation behavior and firm-level exploration and exploitation: how family firms make the most of their managers," Review of Managerial Science, Springer, vol. 14(4), pages 809-844, August.
  10. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
  11. Faiz Muhammad Khuwaja & Hasnizam Bin Shaari & Lily Julienti Abu Bakar, 2017. "Market Orientation: An important Consideration for Higher Education of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(4), pages 419-436, April.
  12. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
  13. Shadi Altarifi & Ibrahim Aqel & Khaled Al Tarawneh, 2016. "The Impact of Market Orientation on Customer Satisfaction of Private Schools in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(9), pages 117-117, August.
  14. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
  15. Gupta, Suraksha & Malhotra, Naresh K. & Czinkota, Michael & Foroudi, Pantea, 2016. "Marketing innovation: A consequence of competitiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5671-5681.
  16. Conduit, Jodie & Mavondo, Felix T., 2001. "How critical is internal customer orientation to market orientation?1," Journal of Business Research, Elsevier, vol. 51(1), pages 11-24, January.
  17. Fethi Calisir & Cigdem Altin Gumussoy & Ecem Basak & Gozde Gurel, 2016. "Effect of Organizational Learning, Transformational Leadership, and Market Orientation on Firm Performance," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-22, June.
  18. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
  19. Sue Pulendran & Richard Speed & Robert E. Widing II, 2000. "The Antecedents and Consequences of Market Orientation in Australia," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 119-143, September.
  20. Nielsen, Christian & Roslender, Robin, 2015. "Enhancing financial reporting: The contribution of business models," The British Accounting Review, Elsevier, vol. 47(3), pages 262-274.
  21. Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
  22. Hausman, Warren H. & Montgomery, David B. & Roth, Aleda V., 2000. "Exploring the Impact of Marketing and Manufacturing Strategies, Conflict, and Morale on Business Performance," Research Papers 1620, Stanford University, Graduate School of Business.
  23. Jones, Eli & Busch, Paul & Dacin, Peter, 2003. "Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer-seller relationships," Journal of Business Research, Elsevier, vol. 56(4), pages 323-340, April.
  24. Lado, Nora & Maydeu Olivares, Alberto & Rivera Camino, Jaime Eduardo, 1996. "Modelling market orientanon : a structural equation approach," DEE - Working Papers. Business Economics. WB 7060, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  25. Martelo Landroguez, Silvia & Barroso Castro, Carmen & Cepeda Carrión, Gabriel, 2011. "Creando Capacidades Que Aumenten El Valor Para El Cliente / Creating Capabilities That Increase Customer Value," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(2), pages 69-87.
  26. Sergei P. Kazakov, 2016. "Market Orientation and Company Performance: A Russian Service Industry Perspective," HSE Working papers WP BRP 51/MAN/2016, National Research University Higher School of Economics.
  27. Filipe Jorge Coelho & Mário Gomes Augusto & Arnaldo Fernandes Coelho & Patrícia Moura Sá, 2008. "Climate perceptions and the customer orientation of frontline service employees," The Service Industries Journal, Taylor & Francis Journals, vol. 30(8), pages 1343-1357, September.
  28. Nathalie Demoulin & Kristof Coussement, 2018. "Acceptance of text-mining systems: The signaling role of information quality," Post-Print hal-02111772, HAL.
  29. Rivera Camino, Jaime, 1997. "Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  30. Rehme, Sarina & Rennhak, Carsten, 2011. "Marketing and sales: Successful peacekeeping," Reutlingen Working Papers on Marketing & Management 2011-11, Reutlingen University, ESB Business School.
  31. Rivera Camino, Jaime, 1996. "Reexaminig the adoption of the marketing concept," DEE - Working Papers. Business Economics. WB 7062, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  32. Robert A.W. Kok & Paul H. Driessen, 2011. "Antecedents of market orientation in semi-public service organizations: a study of Dutch housing associations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(12), pages 1901-1921, February.
  33. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  34. Kimery, Kathryn M. & Rinehart, Shelley M., 1998. "Markets and Constituencies: An Alternative View of the Marketing Concept," Journal of Business Research, Elsevier, vol. 43(3), pages 117-124, November.
  35. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
  36. Adu Danso & Kofi Poku & Ahmed Agyapong, 2017. "Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1403713-140, January.
  37. Moon, Byeong-Joon, 2013. "Antecedents and outcomes of strategic thinking," Journal of Business Research, Elsevier, vol. 66(10), pages 1698-1708.
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