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An analysis of mobile internet service in Thailand: Implications for bridging digital divide

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  • Srinuan, Chalita
  • Srinuan, Pratompong
  • Bohlin, Erik

Abstract

Mobile Internet is growing around the world without exception for developing countries like Thailand by passing the poor legacy wired infrastructure. This study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determining factors to explain the probability that individual consumer will use mobile Internet? The discrete choice model is employed to empirically examine whether the service and application attributes, socio-economic variables and service provider has systematic link with the decision of consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand is used for the analysis. Based on the findings, fixed telephony, e-mail, age, area of living and mobile operator are recognized as the strongest determinants for mobile Internet adoption. The findings suggest that the mobile Internet becomes an alternative technology to bridge the digital divide since a group of people who have no fixed Internet connection at home they can connect the Internet via mobile Internet. As such, telecom regulator and policy makers need to consider the policies regarding to infrastructure investment frequency allocation, content and application development and competition in order to stimulate the growth of mobile Internet adoption and close the digital divide within country.

Suggested Citation

  • Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011. "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52326, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itsp11:52326
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    File URL: https://www.econstor.eu/bitstream/10419/52326/1/673076342.pdf
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    References listed on IDEAS

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    1. Hsu, Chin-Lung & Lu, Hsi-Peng & Hsu, Huei-Hsia, 2007. "Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)," Omega, Elsevier, vol. 35(6), pages 715-726, December.
    2. Menzie D. Chinn & Robert W. Fairlie, 2007. "The determinants of the global digital divide: a cross-country analysis of computer and internet penetration," Oxford Economic Papers, Oxford University Press, vol. 59(1), pages 16-44, January.
    3. Ishii, Kenichi, 2004. "Internet use via mobile phone in Japan," Telecommunications Policy, Elsevier, vol. 28(1), pages 43-58, February.
    4. Chalita Srinuan & Ibrahim Kholilul Rohman & Pratompong Srinuan & Erik Bohlin, 2010. "Digital Divide in ASEAN Countries: Explaining the Gap," Chapters,in: Competitiveness of the ASEAN Countries, chapter 7 Edward Elgar Publishing.
    5. Frieden, Rob, 2005. "Lessons from broadband development in Canada, Japan, Korea and the United States," Telecommunications Policy, Elsevier, vol. 29(8), pages 595-613, September.
    6. Philippe Gugler & Julien Chaisse (ed.), 2010. "Competitiveness of the ASEAN Countries," Books, Edward Elgar Publishing, number 13950.
    7. Ahn, Hyungtaik & Lee, Myeong-Ho, 1999. "An econometric analysis of the demand for access to mobile telephone networks," Information Economics and Policy, Elsevier, vol. 11(3), pages 297-305, September.
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    Cited by:

    1. Kongaut, Chatchai & Bohlin, Erik, 2014. "Investigating mobile broadband adoption and usage: S case of smartphone in Sweden," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106848, International Telecommunications Society (ITS).
    2. Shinohara, Sobee & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2014. "Empirical analysis of mobile broadband adoption in major six countries from the view of competition policy," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106849, International Telecommunications Society (ITS).
    3. Kaiser, Tobias Werner & Verbrugge, Sofie & Van der Wee, Marlies & Colle, Didier, 2017. "An Overview of different Business Models for public Wi-Fi and their Implications on Indirect Revenue," 28th European Regional ITS Conference, Passau 2017 169470, International Telecommunications Society (ITS).
    4. Chih-Cheng Chen, 2015. "Assessing the Activeness of Online Economic Activity of Taiwan’s Internet Users: An Application of the Super-Efficiency Data Envelopment Analysis Model," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 122(2), pages 433-451, June.
    5. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2012. "Exploring mobile pricing strategies and innovations in the Thai mobile communications market," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72522, International Telecommunications Society (ITS).
    6. Shinohara, Sobee & Akematsu, Yuji & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2013. "Current issues of the Japanese mobile phone market caused by smartphones," 24th European Regional ITS Conference, Florence 2013 88528, International Telecommunications Society (ITS).
    7. Joan Calzada & Fernando Martínez-Santos, 2016. "Pricing strategies and competition in the mobile broadband market," Journal of Regulatory Economics, Springer, vol. 50(1), pages 70-98, August.

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    Keywords

    Mobile Internet; digital divide; developing country;

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