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Internet use via mobile phone in Japan


  • Ishii, Kenichi


Approximately 40% of the population enjoy access to the Internet via mobile phones in Japan, where user needs have driven developments of the mobile Internet such as "i-mode". After reviewing mobile Internet services in Japan, this article examines key social and cultural factors of mobile Internet use based on nationally representative surveys focusing on differences between PC and mobile Internet. The results demonstrate that mobile Internet is a more time-enhancing activity while PC Internet is a more time-displacing activity. Additionally, this article discusses unique Japanese cultural factors affecting communication patterns characterized by the high disclosure of subjective self and low disclosure of objective self, which may explain the unique usage patterns of the mobile Internet in Japan.

Suggested Citation

  • Ishii, Kenichi, 2004. "Internet use via mobile phone in Japan," Telecommunications Policy, Elsevier, vol. 28(1), pages 43-58, February.
  • Handle: RePEc:eee:telpol:v:28:y:2004:i:1:p:43-58

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    Cited by:

    1. Achraf AYADI, 2005. "Value creation in mobile banking," Development and Comp Systems 0508010, University Library of Munich, Germany.
    2. van der Boor, Paul & Oliveira, Pedro & Veloso, Francisco, 2014. "Users as innovators in developing countries: The global sources of innovation and diffusion in mobile banking services," Research Policy, Elsevier, vol. 43(9), pages 1594-1607.
    3. Akematsu, Yuji & Shinohara, Sobee & Tsuji, Masatsugu, 2012. "Empirical analysis of factors promoting the Japanese 3G mobile phone," Telecommunications Policy, Elsevier, vol. 36(3), pages 175-186.
    4. Tyge-F. Kummer & Jan Leimeister & Markus Bick, 2012. "On the Importance of National Culture for the Design of Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(6), pages 317-330, December.
    5. Benseny, Jaume & Finley, Benjamin & Hämmäinen, Heikki, 2016. "Bottleneck Analysis of the Mobile Internet Diffusion in Emerging Markets," 27th European Regional ITS Conference, Cambridge (UK) 2016 148658, International Telecommunications Society (ITS).
    6. Nikou, Shahrokh & Mezei, József, 2013. "Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)," Telecommunications Policy, Elsevier, vol. 37(10), pages 915-929.
    7. Lin, Wan-Ying & Zhang, Xinzhi & Jung, Joo-Young & Kim, Yong-Chan, 2013. "From the wired to wireless generation? Investigating teens’ Internet use through the mobile phone," Telecommunications Policy, Elsevier, vol. 37(8), pages 651-661.
    8. Jungwoo Shin & Chang Seob Kimi & Jongsu Lee, 2009. "Model for Studying Commodity Bundling with a Focus on Consumer Preference," TEMEP Discussion Papers 200934, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Nov 2009.
    9. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011. "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52326, International Telecommunications Society (ITS).
    10. Martin Kenney & Bryan Pon, 2011. "Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?," Journal of Industry, Competition and Trade, Springer, vol. 11(3), pages 239-261, September.


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