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Current issues of the Japanese mobile phone market caused by smartphones


  • Shinohara, Sobee
  • Akematsu, Yuji
  • Morikawa, Hiroyuki
  • Tsuji, Masatsugu


The mobile market has been transforming quickly all over the world particularly caused by the diffusion of smartphones, and this study attempts to examine the effect of smartphones to the Japanese mobile phone market. Japan has so far the well-developed 3G mobile phone in terms of not only the diffusion rate but also affluent functionality to consumers' use; Japanese 3G mobile phones are not only for voice calls, but it can send e-mails, view homepages, download music (Full Uta), purchase goods and services (Osaifu keitai, wallet phone) and more. Based on authors' paper on 3G mobile in Japan (Akematsu, Shinohara, and Tsuji, 2012), this study examines policy issues of the mobile phone market caused by the emergence and growth of smartphones, which were firstly introduced in 2008 to the Japanese market. This paper focuses on the impacts of smartphones to competition between iPhone and Android-powered mobiles, and policy such as MNP. Based on results obtained, brief policy recommendations for further promoting competition in the mobile market are presented.

Suggested Citation

  • Shinohara, Sobee & Akematsu, Yuji & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2013. "Current issues of the Japanese mobile phone market caused by smartphones," 24th European Regional ITS Conference, Florence 2013 88528, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse13:88528

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    References listed on IDEAS

    1. Akematsu, Yuji & Shinohara, Sobee & Tsuji, Masatsugu, 2012. "Empirical analysis of factors promoting the Japanese 3G mobile phone," Telecommunications Policy, Elsevier, vol. 36(3), pages 175-186.
    2. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011. "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52326, International Telecommunications Society (ITS).
    3. Lehr, William H. & Chapin, John M., 2010. "On the convergence of wired and wireless access network architectures," Information Economics and Policy, Elsevier, vol. 22(1), pages 33-41, March.
    4. Gerpott, Torsten J. & Thomas, Sandra & Weichert, Michael, 2013. "Characteristics and mobile Internet use intensity of consumers with different types of advanced handsets: An exploratory empirical study of iPhone, Android and other web-enabled mobile users in German," Telecommunications Policy, Elsevier, vol. 37(4), pages 357-371.
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    Smartphone; iPhone; Android; feature phone; 3G mobile phone; panel data analysis;

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