IDEAS home Printed from https://ideas.repec.org/p/zbw/itse16/148704.html
   My bibliography  Save this paper

How Smartphones Transformed Market and Competition of Mobile Broadband in OECD Member Countries

Author

Listed:
  • Shinohara, Sobee
  • Morikawa, Hiroyuki
  • Tsuji, Masatsugu

Abstract

Smartphones such as iPhones and Android was introduced to the market around 2007-9 in various OECD member countries. Since then, the transformation of the market was observed, which include (i) rapid growth of mobile broadband (3G+4G); (ii) severer market competition; and (iii) upheaval of market share of mobile carriers. More concretely, 34 OECD countries show the following: (i) the average diffusion rate of mobile broadband in 2008 was about 40%, whereas in 2012 it increased up to 80%; (ii) HHI also reduced in all countries; and (iii) it is common to countries that the carriers which introduced iPhones raised their market shares, whereas those which did not introduce lowered shares. This paper examines the above three transformations in 34 OECD countries by panel data analysis from 2000 to 2012 to identify factors of rapid growth of mobile broadband and market competition. In so doing, the paper estimates the mobile broadband adoption ratio by the following variables: monthly charge of voice services; monthly Data rate; download speed; HHI; GDP per capita; FTTH adoption ratio; the launches of Androids and iPhones; and other policy variables such as Frequency auction and MNP. By using the instrumental variables method, the results obtained are summarized as follows: (1) Price (Voice) is negatively significant; (2) Price (Data)/Speed is not significant; (3) Income is positively significant; (4) HHI is negatively significant; and the followings are positively significant; (5) FTTH adoption ratio; and (6) Launches of smartphones. The results of the analysis also use for discussing the above transformations such as (ii) and (iii).

Suggested Citation

  • Shinohara, Sobee & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2016. "How Smartphones Transformed Market and Competition of Mobile Broadband in OECD Member Countries," 27th European Regional ITS Conference, Cambridge (UK) 2016 148704, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse16:148704
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/148704/1/Shinohara-Morikawa-Tsuji.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:ebl:ecbull:v:30:y:2010:i:1:p:437-449 is not listed on IDEAS
    2. Crandall, Robert W. & Eisenach, Jeffrey A. & Ingraham, Allan T., 2013. "The long-run effects of copper-loop unbundling and the implications for fiber," Telecommunications Policy, Elsevier, vol. 37(4), pages 262-281.
    3. Iimi, Atsushi, 2005. "Estimating demand for cellular phone services in Japan," Telecommunications Policy, Elsevier, vol. 29(1), pages 3-23, February.
    4. Minges, Michael, 1999. "Mobile cellular communications in the Southern African region," Telecommunications Policy, Elsevier, vol. 23(7-8), pages 585-593, August.
    5. Rouvinen, Petri, 2006. "Diffusion of digital mobile telephony: Are developing countries different?," Telecommunications Policy, Elsevier, vol. 30(1), pages 46-63, February.
    6. Yamakawa, Peter & Rees, Gareth H. & Manuel Salas, José & Alva, Nikolai, 2013. "The diffusion of mobile telephones: An empirical analysis for Peru," Telecommunications Policy, Elsevier, vol. 37(6), pages 594-606.
    7. Gerpott, Torsten J. & Thomas, Sandra & Weichert, Michael, 2013. "Characteristics and mobile Internet use intensity of consumers with different types of advanced handsets: An exploratory empirical study of iPhone, Android and other web-enabled mobile users in German," Telecommunications Policy, Elsevier, vol. 37(4), pages 357-371.
    8. Gruber, Harald, 2001. "Competition and innovation: The diffusion of mobile telecommunications in Central and Eastern Europe," Information Economics and Policy, Elsevier, vol. 13(1), pages 19-34, March.
    9. Takanori Ida & Toshifumi Kuroda, 2009. "Discrete choice model analysis of mobile telephone service demand in Japan," Empirical Economics, Springer, vol. 36(1), pages 65-80, February.
    10. Gerpott, Torsten J., 2010. "Impacts of mobile Internet use intensity on the demand for SMS and voice services of mobile network operators: An empirical multi-method study of German mobile Internet customers," Telecommunications Policy, Elsevier, vol. 34(8), pages 430-443, September.
    11. Ballon, Pieter & Van Heesvelde, Eric, 2011. "ICT platforms and regulatory concerns in Europe," Telecommunications Policy, Elsevier, vol. 35(8), pages 702-714, September.
    12. Kim, Yeonbae, 2005. "Estimation of consumer preferences on new telecommunications services: IMT-2000 service in Korea," Information Economics and Policy, Elsevier, vol. 17(1), pages 73-84, January.
    13. Ahn, Hyungtaik & Lee, Myeong-Ho, 1999. "An econometric analysis of the demand for access to mobile telephone networks," Information Economics and Policy, Elsevier, vol. 11(3), pages 297-305, September.
    14. Whalley, Jason & Curwen, Peter, 2012. "Incumbency and market share within European mobile telecommunication networks," Telecommunications Policy, Elsevier, vol. 36(3), pages 222-236.
    15. Ward, Michael R. & Zheng, Shilin, 2012. "Mobile and fixed substitution for telephone service in China," Telecommunications Policy, Elsevier, vol. 36(4), pages 301-310.
    16. Akematsu, Yuji & Shinohara, Sobee & Tsuji, Masatsugu, 2012. "Empirical analysis of factors promoting the Japanese 3G mobile phone," Telecommunications Policy, Elsevier, vol. 36(3), pages 175-186.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shinohara, Sobee & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2015. "Competition or smartphones? Factors promote mobile broadband adoption in OECD countries," 2015 Regional ITS Conference, Los Angeles 2015 146349, International Telecommunications Society (ITS).
    2. Akematsu, Yuji & Shinohara, Sobee & Tsuji, Masatsugu, 2012. "Empirical analysis of factors promoting the Japanese 3G mobile phone," Telecommunications Policy, Elsevier, vol. 36(3), pages 175-186.
    3. Shinohara, Sobee & Akematsu, Yuji & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2013. "Current issues of the Japanese mobile phone market caused by smartphones," 24th European Regional ITS Conference, Florence 2013 88528, International Telecommunications Society (ITS).
    4. Shinohara, Sobee & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2014. "Empirical analysis of mobile broadband adoption in major six countries from the view of competition policy," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106849, International Telecommunications Society (ITS).
    5. Sheikh Taher ABU, 2014. "Competition and Innovation in Telecom Sector: Empirical Evidence from OECD Countries," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 18(1), pages 27-39.
    6. Akematsu, Yuji & Abu, Sheikh Taher & Tsuji, Masatsugu, 2010. "Empirical Study of Effect of Deregulation, Competition, and Contents on Mobile Phone Diffusion: Case of the Japanese 3G Market," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 1, International Telecommunications Society (ITS).
    7. Jha, Ashutosh & Saha, Debashis, 2020. "“Forecasting and analysing the characteristics of 3G and 4G mobile broadband diffusion in India: A comparative evaluation of Bass, Norton-Bass, Gompertz, and logistic growth models”," Technological Forecasting and Social Change, Elsevier, vol. 152(C).
    8. Varadharajan Sridhar, 2010. "An econometric analysis of mobile services growth across regions of India," Netnomics, Springer, vol. 11(3), pages 205-220, October.
    9. Thakur Dhakal & Dae-Eun Lim, 2020. "Understanding ICT adoption in SAARC member countries," Letters in Spatial and Resource Sciences, Springer, vol. 13(1), pages 67-80, April.
    10. Baburin, Vyacheslav & Zemtsov, Stepan, 2014. "Diffussion of ICT-products and "five Russias"," MPRA Paper 68926, University Library of Munich, Germany, revised 10 May 2014.
    11. Zaber, Moinul & Sirbu, Marvin, 2012. "Impact of spectrum management policy on the penetration of 3G technology," Telecommunications Policy, Elsevier, vol. 36(9), pages 762-782.
    12. Lim, Jinyang & Nam, Changi & Kim, Seongcheol & Rhee, Hongjai & Lee, Euehun & Lee, Hongkyu, 2012. "Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model," Telecommunications Policy, Elsevier, vol. 36(10), pages 858-871.
    13. Rennhoff, Adam D. & Routon, P. Wesley, 2016. "Can you hear me now? The rise of smartphones and their welfare effects," Telecommunications Policy, Elsevier, vol. 40(1), pages 39-51.
    14. Houngbonon, Georges V. & Le Quentrec, Erwan, 2019. "Access to Electricity and ICT Usage: A Country-level Assessment on Sub-Saharan Africa," 2nd Europe – Middle East – North African Regional ITS Conference, Aswan 2019: Leveraging Technologies For Growth 201728, International Telecommunications Society (ITS).
    15. Honoré, Bidiasse, 2019. "Diffusion of mobile telephony: Analysis of determinants in Cameroon," Telecommunications Policy, Elsevier, vol. 43(3), pages 287-298.
    16. Avila, Luz Angelica Pirir & Lee, Deok-Joo & Kim, Taegu, 2018. "Diffusion and competitive relationship of mobile telephone service in Guatemala: An empirical analysis," Telecommunications Policy, Elsevier, vol. 42(2), pages 116-126.
    17. Lukasz Grzybowski & Frank Verboven, 2016. "Substitution between fixed-line and mobile access: the role of complementarities," Journal of Regulatory Economics, Springer, vol. 49(2), pages 113-151, April.
    18. Zhang, Xiaoqun, 2013. "Income disparity and digital divide: The Internet Consumption Model and cross-country empirical research," Telecommunications Policy, Elsevier, vol. 37(6), pages 515-529.
    19. Bacha, Radia & Gasmi, Farid, 2022. "The broadband diffusion process and its determinants in Algeria: A simultaneous estimation," TSE Working Papers 22-1309, Toulouse School of Economics (TSE).
    20. Alderete, María Verónica, 2022. "The effect of broadband on economic growth in Latin America: an approach based on a simultaneous equations model," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), December.

    More about this item

    Keywords

    Mobile broadband; Panel data analysis; Smartphone; iPhone; Android; Backhaul;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse16:148704. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.