Printed from https://ideas.repec.org/n/nep-mkt/2011-12-13.html
Report NEP-MKT-2011-12-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 34801.
- Item repec:cte:wbrepe:wb113912 is not listed on IDEAS anymore
- Rosetta Lombardo, 2011, "The Role Of Corporate Social Responsibility In Consumer Behaviour: An Unresolved Paradox," Working Papers, Università della Calabria, Dipartimento di Economia, Statistica e Finanza "Giovanni Anania" - DESF, number 201115, Nov.
- Federico Etro, 2011, "Leadership in Multi-sided Markets," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2011_19.
- Srinuan, Pratompong & Srinuan, Chalita & Bohlin, Erik, 2011, "Would you prefer a set menu or à la carte? An empirical study of multiple services and choices of consumer in the Swedish telecommunications market," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52163.
- Ben Youssef, Slim & Dridi, Dhouha, 2011, "National advertising and cooperation in a manufacturer-two-retailers channel," MPRA Paper, University Library of Munich, Germany, number 35016, Nov.
- Kaiser Karen & Schwabe Rainer, 2011, "Preference for Variety," Working Papers, Banco de México, number 2011-13, Dec.
- Item repec:ner:tilbur:urn:nbn:nl:ui:12-4643292 is not listed on IDEAS anymore
- Takanori Adachi & Noriaki Matsushima, 2011, "The Welfare Effects of Third-Degree PriceDiscrimination in a Differentiated Oligopoly," KIER Working Papers, Kyoto University, Institute of Economic Research, number 800, Dec.
- Jeanjean, François, 2011, "High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52214.
- Item repec:emo:wp2003:1109 is not listed on IDEAS anymore
- Wang, Chengsi, 2011, "Informative Advertising, Consumer Search and Transparency Policy," MPRA Paper, University Library of Munich, Germany, number 34977, Oct.
- Item repec:ner:dauphi:urn:hdl:123456789/7673 is not listed on IDEAS anymore
- Hsu, Wenling & Jacobsen, Guy & Jin, Yu & Skudlark, Ann, 2011, "Using social media data to understand mobile customer experience and behavior," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52180.
- Song, Minzheong, 2011, "Case study on the hybrid business model: KT's OTS," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52215.
- Gullstrand, Joakim & Olofsdotter, Karin & Thede, Susanna, 2011, "Markups and export pricing," Working Papers, Lund University, Department of Economics, number 2011:37, Nov.
- Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011, "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age, International Telecommunications Society (ITS), number 52326.
- Nordström, Jonas, 2011, "Willingness to pay for wholesome canteen takeaway," Working Papers, Lund University, Department of Economics, number 2011:36, Nov.