The Role Of Corporate Social Responsibility In Consumer Behaviour: An Unresolved Paradox
Business activity and consumption activities are recognised as impacting, often negatively, on the environment. The challenge of ‘satisfying the needs of the present generation without compromising the chance for future generations to satisfy theirs’ requires, however, contributions by all societal actors. A growing number of firms “overcomply” with environmental regulation for several reasons. Firms satisfy consumer demand and try to shape that demand. In doing so, they may create a taste for environment protection and sustainability. Corporate social responsibility has received considerable attention. The concept of ‘consumer social responsibility’ has received comparatively little attention probably because of the dominance of the notion of consumer sovereignty. If consumers’ perception of corporate social responsibility practices drives their purchase behaviour, firms are motivated to invest in socially responsible practices. However, there exists a wide gap between positive attitudes toward social responsibility and actual purchase behaviours. This paper tries to shed some light on what affects individuals’ perceptions about their responsibilities as citizens/consumers and their consumption behaviour.
|Date of creation:||Nov 2011|
|Date of revision:|
|Contact details of provider:|| Postal: Università della Calabria, Dipartimento di Economia, Statistica e Finanza, Ponte Pietro Bucci, Cubo 0/C, I-87036 Arcavacata di Rende, CS, Italy|
Phone: +39 0984 492413
Fax: +39 0984 492421
Web page: http://www.unical.it/portale/strutture/dipartimenti_240/disesf/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Lutz, Stefan & Lyon, Thomas P & Maxwell, John W, 2000. "Quality Leadership When Regulatory Standards Are Forthcoming," Journal of Industrial Economics, Wiley Blackwell, vol. 48(3), pages 331-48, September.
- Fehr, Ernst & Schmidt, Klaus M., 1999.
"A theory of fairness, competition, and cooperation,"
Munich Reprints in Economics
20650, University of Munich, Department of Economics.
- Fehr, Ernst & Schmidt, Klaus M., . "A theory of fairness, competition, and cooperation," Chapters in Economics, University of Munich, Department of Economics.
- Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, Oxford University Press, vol. 114(3), pages 817-868.
- Ernst Fehr & Klaus M. Schmidt, . "A Theory of Fairness, Competition and Cooperation," IEW - Working Papers 004, Institute for Empirical Research in Economics - University of Zurich.
- Fehr, Ernst & Schmidt, Klaus M., 1998. "A Theory of Fairness, Competition and Cooperation," CEPR Discussion Papers 1812, C.E.P.R. Discussion Papers.
- Thomas P. Lyon & John W. Maxwell, 2007.
"Corporate Social Responsibility and the Environment: A Theoretical Perspective,"
2007-16, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
- Thomas P. Lyon & John W. Maxwell, 2008. "Corporate Social Responsibility and the Environment: A Theoretical Perspective," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, vol. 2(2), pages 240-260, Summer.
- Cerin, Pontus, 2006. "Bringing economic opportunity into line with environmental influence: A discussion on the Coase theorem and the Porter and van der Linde hypothesis," Ecological Economics, Elsevier, vol. 56(2), pages 209-225, February.
- John M. Gowdy, 2007.
"Behavioral Economics and Climate Change Policy,"
Rensselaer Working Papers in Economics
0701, Rensselaer Polytechnic Institute, Department of Economics.
- Robert Sugden, 2004. "The Opportunity Criterion: Consumer Sovereignty Without the Assumption of Coherent Preferences," American Economic Review, American Economic Association, vol. 94(4), pages 1014-1033, September.
- Cameron Hepburn, 2010.
"Environmental policy, government, and the market,"
Oxford Review of Economic Policy,
Oxford University Press, vol. 26(2), pages 117-136, Summer.
- Gintis, Herbert, 1972. "Consumer Behavior and the Concept of Sovereignty: Explanations of Social Decay," American Economic Review, American Economic Association, vol. 62(2), pages 267-78, May.
- Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1039-1061.
When requesting a correction, please mention this item's handle: RePEc:clb:wpaper:201115. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Giovanni Dodero)
If references are entirely missing, you can add them using this form.