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Factors Leading To Materialism In Children: A Survey Of School Children In Ahmedabad, India

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  • Poorvaxi Chetanand Audichya

Abstract

Materialism is a philosophical perspective that emphasizes on physicalism or state of being. When children exhibit a tendency or express desire for material possessions, it can be termed as materialism in children. Researchers working on materialism among children highlighted that it is increasing among children. Past researchers have associated marketing, role of media, peers and so on as reasons for increasing materialism in children. However, there is still not much clarity with regard to the individual and situational factors that lead to materialism in children, which increases their vulnerability to such thoughts and behaviors. The present study is an attempt to understand the role of different internal and external factors that lead to child materialism. Key words: Materialism, children, socialization, advertising, child development, peer influence.

Suggested Citation

  • Poorvaxi Chetanand Audichya, 2024. "Factors Leading To Materialism In Children: A Survey Of School Children In Ahmedabad, India," Working papers 2024-49-06, Voice of Research.
    • Handle: RePEc:vor:issues:2024-49-06
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