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Influence of materialism on life satisfaction

Author

Listed:
  • Eda Gurel Atay

    (Marketing Department University of Oregon)

  • Joseph Sirgy

    (Department of Marketing Virginia Tech)

  • Melika Husić

    (Department of Marketing School of Economics and Business, University of Sarajevo)

  • Muris Čičić

    (Department of Marketing School of Economics and Business, University of Sarajevo)

Abstract

This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social infuence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social infuence contributes to materialism. Materialism, in turn, leads to the use of all types of standards of comparison (a ffective- and cognitive-based expectations) to make judgments about the standard of living. As the use of these standards of comparison increases, people start to evaluate their standard of living more negatively and these negative evaluations of the standard of living lead to a dissatisfaction with life.

Suggested Citation

  • Eda Gurel Atay & Joseph Sirgy & Melika Husić & Muris Čičić, 2010. "Influence of materialism on life satisfaction," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 151-166.
    • Handle: RePEc:zag:market:v:22:y:2010:i:2:p:151-166
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    References listed on IDEAS

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    4. M. Sirgy, 1998. "Materialism and Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 43(3), pages 227-260, March.
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