G-Donic Happiness: An Alternative to Hedonic and Eudemonic Happiness for Sustainable Consumption

This paper provides a spiritual perspective on happiness referred to as the G-donic approach to happiness which is fundamentally different from the hedonic and eudemonic approaches. The G-donic approach identifies the importance of the spiritual self and argues that it embodies the technology that converts physical resources into happiness. We argue that with G-donic preferences, it is possible to achieve a higher level of happiness with moderate consumption. The G-donic approach encourages living a virtuous life by fulfilling the biological, social, emotional, intellectual, moral, and spiritual needs in a balanced manner. It urges spiritual people to go beyond phenomenal reality to perceive transcendental reality in pursuit of authentic happiness. We use a multi-dimensional human nature model to highlight the relevance and importance of this approach, and modify standard utility models to show how it might result in higher happiness with lower consumption and compare and contrast it with outcomes under hedonic and eudemonic approaches to happiness. The G-donic approach contends that resources and spirituality are substitutes, as well as complements and that a reasonable approach to happiness should seek an optimal mix of both. Unlike popular convention, this deviation from hedonic pleasure due to lower consumption does not result in lower happiness. In fact, we show that, theoretically, it results in an overall increase in happiness as any loss in hedonic is compensated by greater eudemonic and G-donic rewards which increases utility.