IDEAS home Printed from https://ideas.repec.org/p/use/tkiwps/1407.html
   My bibliography  Save this paper

Soccer jersey sponsors and the world cup

Author

Listed:
  • L.F.M. Groot
  • J. Ferwerda

Abstract

The market for soccer jerseys is a multibillion market dominated by Adidas, Nike and Puma. This paper investigates whether jersey sponsorship has a non-arbitrary effect on the outcomes of World Cup knockout matches. The results show that in the knockout stages of the last four World Cup tournaments, especially national teams sponsored by Adidas perform significantly better than expected, while teams sponsored by any other company than Adidas, Puma or Nike perform worse. The average advantage per knockout match for the Adidas teams is to raise the probability to win by 10 percent point.

Suggested Citation

  • L.F.M. Groot & J. Ferwerda, 2014. "Soccer jersey sponsors and the world cup," Working Papers 14-07, Utrecht School of Economics.
  • Handle: RePEc:use:tkiwps:1407
    as

    Download full text from publisher

    File URL: https://dspace.library.uu.nl/bitstream/handle/1874/296060/14-07.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Fang, Hanming, 2002. "Lottery versus All-Pay Auction Models of Lobbying," Public Choice, Springer, vol. 112(3-4), pages 351-371, September.
    2. John J. Binder & Murray Findlay, 2012. "The Effects of the Bosman Ruling on National and Club Teams in Europe," Journal of Sports Economics, , vol. 13(2), pages 107-129, April.
    3. Leitner, Christoph & Zeileis, Achim & Hornik, Kurt, 2010. "Forecasting sports tournaments by ratings of (prob)abilities: A comparison for the EUROƂ 2008," International Journal of Forecasting, Elsevier, vol. 26(3), pages 471-481, July.
    4. Roberto Pedace, 2008. "Earnings, Performance, and Nationality Discrimination in a Highly Competitive Labor Market as An Analysis of the English Professional Soccer League," Journal of Sports Economics, , vol. 9(2), pages 115-140, April.
    5. Saumik Paul & Ronita Mitra, 2008. "How predictable are the FIFA worldcup football outcomes? An empirical analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 15(15), pages 1171-1176.
    6. Christian Groh & Benny Moldovanu & Aner Sela & Uwe Sunde, 2012. "Optimal seedings in elimination tournaments," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 49(1), pages 59-80, January.
    7. Heather Mitchell & Constantino Stavros & Mark F. Stewart, 2011. "Does the Australian Football League Draft Undervalue Indigenous Australian Footballers?," Journal of Sports Economics, , vol. 12(1), pages 36-54, February.
    8. S. M. Dobson & J. A. Goddard, 1998. "Performance and revenue in professional league football: evidence from Granger causality tests," Applied Economics, Taylor & Francis Journals, vol. 30(12), pages 1641-1651.
    9. Robert Hoffmann & Lee Chew Ging & Bala Ramasamy, 2002. "The Socio-Economic Determinants of International Soccer Performance," Journal of Applied Economics, Universidad del CEMA, vol. 5, pages 253-272, November.
    10. Hvattum, Lars Magnus & Arntzen, Halvard, 2010. "Using ELO ratings for match result prediction in association football," International Journal of Forecasting, Elsevier, vol. 26(3), pages 460-470, July.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Jersey sponsorship; advertising; Elo-rating; soccer;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:use:tkiwps:1407. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marina Muilwijk). General contact details of provider: http://edirc.repec.org/data/eiruunl.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.