Response Time and Click Position: Cheap Indicators of Preferences
This paper investigates how process data like response time and click position relates to economic decisions. We use a social value orientation experiment, which can be considered as a prototypical multi-attribute decision problem. We find that in the social value orientation task more individualistic subjects have shorter response times than prosocial subjects. Individualistic subjects click more often on their own payoffs than on the othersâ€™ payoffs, and they click more often on their own payoffs than prosocial subjects. These results show that response times and click positions can be used as indicators of peopleâ€™s preferences.
|Date of creation:||2015|
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