Willingness to Pay for Biodiversity Conservation
Nature based tourism is the fastest growing tourism in many parts of the world. The attitude towards conservation of nature is measured by individuals¡¯willingness to pay. This study has made an attempt to investigate the determinants of tourists¡¯willingness to pay (WTP) for biodiversity conservation. The determinants include a combination of socio-economic and site-specific characteristics of tourists. The study was conducted in Sikkim, which is India¡¯s prime nature based tourism destination. Results show that willingness to pay is determined by the level of education and income of tourists. Among site-specific characteristics length of stay and number of spots are the significant determinants of willingness to pay. This empirical research is a valuable input to identify market segment among tourists, which might help to generate more revenue for biodiversity conservation in Sikkim.
|Date of creation:||Dec 2009|
|Date of revision:||Dec 2009|
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Web page: http://temep.snu.ac.kr/
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