IDEAS home Printed from
   My bibliography  Save this paper

Profiling Tourists for Balanced Utilization of Tourism-Based Resources in Kenya


  • Pius Odunga

    (Department of Tourism, Moi University)

  • Henk Folmer

    (Department of Economics of Consumer & Household Studies, Wagenigen University)


Kenya is predominantly a nature-based tourism destination with wildlife (concentrated in the southern part of the country) and beaches (along the Indian Ocean) accounting for over 85% of the international tourists visiting the country. Other attractions are based on the physical landscape of the country and the culture of the people. Unfortunately, the full potential of culture-based attractions has not been exploited. The over-concentration of tourism activities in wildlife protected areas and on the coastal zone has had inherent problems that include severe environmental degradation. The less visited attractions stand the risk of neglect and could be eroded from the nation’s heritage with time. There is need to diversify tourism activities and spread them to other parts of the country by putting more emphasis on non-traditional ones such as cultural excursions. This research profiles tourists based on their preferences as assessed from the number of days they spend at different attraction sites. By associating the characteristics of tourists with various attractions, consumer preference profiles were established. Length of stay, presence of children, travel party size and gender are some of the significant factors that determined the profiles. Profiles can be used in encouraging proportionately more tourists with greater affinity for non-traditional attractions. Besides gender, other factors such as socio-economic status and whether one is travelling as a couple or not, turned out to be significant variables in influencing the resulting expenditure levels.

Suggested Citation

  • Pius Odunga & Henk Folmer, 2004. "Profiling Tourists for Balanced Utilization of Tourism-Based Resources in Kenya," Working Papers 2004.23, Fondazione Eni Enrico Mattei.
  • Handle: RePEc:fem:femwpa:2004.23

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Amit K. Bhandari & Almas Heshmati, 2009. "Willingness to Pay for Biodiversity Conservation," TEMEP Discussion Papers 200938, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Dec 2009.
    2. Chukiat Chaiboonsri & Prasert Chaitip & N. Rangaswamy, 2009. "Modelling International Tourism Demand in Thailand," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 125-146.
    3. S. O. Namusonge & Prof. E. Mukulu & Dr. N. Kirima, 2015. "Information Sharing, Cooperative Behaviour and Hotel Performance: A Survey of the Kenyan Hospitality Industry," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(9), pages 77-92, September.

    More about this item


    Tourist profiles; Attractions; Culture; Expenditure; LISREL; Kenya;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fem:femwpa:2004.23. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (barbara racah). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.