Profiling Tourists for Balanced Utilization of Tourism-Based Resources in Kenya
Kenya is predominantly a nature-based tourism destination with wildlife (concentrated in the southern part of the country) and beaches (along the Indian Ocean) accounting for over 85% of the international tourists visiting the country. Other attractions are based on the physical landscape of the country and the culture of the people. Unfortunately, the full potential of culture-based attractions has not been exploited. The over-concentration of tourism activities in wildlife protected areas and on the coastal zone has had inherent problems that include severe environmental degradation. The less visited attractions stand the risk of neglect and could be eroded from the nation’s heritage with time. There is need to diversify tourism activities and spread them to other parts of the country by putting more emphasis on non-traditional ones such as cultural excursions. This research profiles tourists based on their preferences as assessed from the number of days they spend at different attraction sites. By associating the characteristics of tourists with various attractions, consumer preference profiles were established. Length of stay, presence of children, travel party size and gender are some of the significant factors that determined the profiles. Profiles can be used in encouraging proportionately more tourists with greater affinity for non-traditional attractions. Besides gender, other factors such as socio-economic status and whether one is travelling as a couple or not, turned out to be significant variables in influencing the resulting expenditure levels.
|Date of creation:||Feb 2004|
|Date of revision:|
|Contact details of provider:|| Postal: Corso Magenta, 63 - 20123 Milan|
Web page: http://www.feem.it/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:fem:femwpa:2004.23. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (barbara racah)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.