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Can Small Incentives Have Large Effects? The Impact of Taxes versus Bonuses on Disposable Bag Use

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  • Tatiana A. Homonoff

    (Princeton University)

Abstract

Financial incentives are an important policy tool for encouraging prosocial behavior. However, evidence on the effect of very small financial incentives is mixed. Drawing on an original data set, I investigate the effect of a five-cent shopping bag tax imposed in the Washington Metropolitan Area. Despite the small size of the incentive, I found that the tax decreased the fraction of customers using a disposable bag by a substantial amount. In contrast, a similar policy that offered customers a five-cent bonus for reusable bag use generated virtually no effect on behavior. This pattern is consistent with a model of loss aversion and underscores the importance of the form a financial incentive takes - a tax versus a bonus - when designing policies aimed at shaping consumer behavior.

Suggested Citation

  • Tatiana A. Homonoff, 2013. "Can Small Incentives Have Large Effects? The Impact of Taxes versus Bonuses on Disposable Bag Use," Working Papers 1483, Princeton University, Department of Economics, Industrial Relations Section..
    • Handle: RePEc:pri:indrel:575
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    References listed on IDEAS

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    Cited by:

    1. Rebecca L. Taylor & Sofia B. Villas-Boas, 2016. "Bans vs. Fees: Disposable Carryout Bag Policies and Bag Usage," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(2), pages 351-372.
    2. Bairong Wang & Yuhua Zhao & Yong Li, 2021. "How Do Tougher Plastics Ban Policies Modify People’s Usage of Plastic Bags? A Case Study in China," IJERPH, MDPI, vol. 18(20), pages 1-8, October.
    3. Lange, Ian & Moro, Mirko & Rahman, Mohammad, 2014. "Policy Labels and Investment Decision-making," Stirling Economics Discussion Papers 2014-01, University of Stirling, Division of Economics.
    4. Taylor, Rebecca & Villas-Boas, Sofia B., 2015. "Bans versus Fees: Disposable Carryout Bag Policies and Bag Usage," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204783, Agricultural and Applied Economics Association.
    5. Romaniuc Rustam, 2016. "What Makes Law to Change Behavior? An Experimental Study," Review of Law & Economics, De Gruyter, vol. 12(2), pages 447-475, July.
    6. Rebecca L. C. Taylor, 2020. "A Mixed Bag: The Hidden Time Costs of Regulating Consumer Behavior," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 7(2), pages 345-378.
    7. Laura Cornelsen & Matthew Quaife & Mylene Lagarde & Richard D. Smith, 2020. "Framing and signalling effects of taxes on sugary drinks: A discrete choice experiment among households in Great Britain," Health Economics, John Wiley & Sons, Ltd., vol. 29(10), pages 1132-1147, October.
    8. Cabrera, José María & Caffera, Marcelo & Cid, Alejandro, 2020. "Small Incentives May Have Large Effects: The Impact of Prices on the Demand for Plastic Bags," MPRA Paper 100178, University Library of Munich, Germany.
    9. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    10. Jin, Lawrence & Ziebarth, Nicolas R., 2015. "Does Daylight Saving Time Really Make Us Sick?," IZA Discussion Papers 9088, Institute of Labor Economics (IZA).
    11. Jin, L. & Ziebarth, N.R., 2015. "Sleep and Human Capital: Evidence from Daylight Saving Time," Health, Econometrics and Data Group (HEDG) Working Papers 15/27, HEDG, c/o Department of Economics, University of York.
    12. Kim, S, 1977. "Instability Of Primary Exports, Income Stabilisation Policies And Welf Are," Working Papers 11, University of Sydney, School of Economics.
    13. Henry S. Farber, 2014. "Why You Can't Find a Taxi in the Rain and Other Labor Supply Lessons from Cab Drivers," Working Papers 583a, Princeton University, Department of Economics, Industrial Relations Section..
    14. Henry S. Farber, 2014. "Why You Can't Find a Taxi in the Rain and Other Labor Supply Lessons from Cab Drivers," NBER Working Papers 20604, National Bureau of Economic Research, Inc.
    15. Tatiana A. Homonoff, 2018. "Can Small Incentives Have Large Effects? The Impact of Taxes versus Bonuses on Disposable Bag Use," American Economic Journal: Economic Policy, American Economic Association, vol. 10(4), pages 177-210, November.
    16. Henry S. Farber, 2014. "Why You Can't Find a Taxi in the Rain and Other Labor Supply Lessons from Cab Drivers," Working Papers 583, Princeton University, Department of Economics, Industrial Relations Section..
    17. Cass R. Sunstein, 2018. "Misconceptions about nudges," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(1), pages 61-67, March.
    18. Farber, Henry S, 2014. "Why You Can't Find a Taxi in the Rain and Other Labor Supply Lessons from Cab Drivers," IZA Discussion Papers 8562, Institute of Labor Economics (IZA).

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    Keywords

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    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • H23 - Public Economics - - Taxation, Subsidies, and Revenue - - - Externalities; Redistributive Effects; Environmental Taxes and Subsidies
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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