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Are short Economics teaching videos liked? Analysis of features driving “Likes” in Youtube

Author

Listed:
  • Meseguer-Martinez, Angel
  • Ros-Galvez, Alejandro
  • Rosa-Garcia, Alfonso

Abstract

We analyze the factors that determine the number of clicks in the Like button in online teaching videos. We perform a study in a sample of Spanish-language teaching videos in the area of Microeconomics. The results show that users prefer short online teaching videos. Moreover, some other features of the videos have shown significant impact on the number of “likes”. Videos produced by entities other than Universities, conducted by female instructors, where the instructor appears on the screen along with slides or graphic tablets are preferred in terms of “likes” received.

Suggested Citation

  • Meseguer-Martinez, Angel & Ros-Galvez, Alejandro & Rosa-Garcia, Alfonso, 2015. "Are short Economics teaching videos liked? Analysis of features driving “Likes” in Youtube," MPRA Paper 63039, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:63039
    as

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    File URL: https://mpra.ub.uni-muenchen.de/63039/1/MPRA_paper_63039.pdf
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    References listed on IDEAS

    as
    1. Byron W. Brown & Carl E. Liedholm, 2002. "Can Web Courses Replace the Classroom in Principles of Microeconomics?," American Economic Review, American Economic Association, vol. 92(2), pages 444-448, May.
    2. Tyler Cowen & Alex Tabarrok, 2014. "The Industrial Organization of Online Education," American Economic Review, American Economic Association, vol. 104(5), pages 519-522, May.
    3. Rajshree Agarwal & A. Edward Day, 1998. "The Impact of the Internet on Economic Education," The Journal of Economic Education, Taylor & Francis Journals, vol. 29(2), pages 99-110, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Keywords: Online teaching; videos; economic education; Youtube;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General

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