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Herzberg's motivation-hygiene theory and job satisfaction in the malaysian retail sector: the mediating effect of love of money

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  • Tan, Teck Hong
  • Waheed, Amna

Abstract

This paper examines what motivates employees in the retail industry, and examines their level of job satisfaction, using Herzberg's hygiene factors and motivators. In this study, convenience sampling was used to select sales personnel from women's clothing stores in Bandar Sunway shopping mall in the state of Selangor. The results show that hygiene factors were the dominant motivators of sales personnel job satisfaction. Working conditions were the most significant in motivating sales personnel. Recognition was second, followed by company policy and salary. There is a need to delve more deeply into why salespeople place such a high importance on money. Further analysis was performed to assess how much the love of money mediates the relationship between salary and job satisfaction. Based on the general test for mediation, the love of money could explain the relationship between salary and job satisfaction. The main implication of this study is that sales personnel who value money highly are satisfied with their salary and job when they receive a raise.

Suggested Citation

  • Tan, Teck Hong & Waheed, Amna, 2011. "Herzberg's motivation-hygiene theory and job satisfaction in the malaysian retail sector: the mediating effect of love of money," MPRA Paper 30419, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:30419
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    References listed on IDEAS

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    1. Kovach, Kenneth A., 1987. "What motivates employees? Workers and supervisors give different answers," Business Horizons, Elsevier, vol. 30(5), pages 58-65.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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    2. Nasir Iqbal & Muhammad Majid Khan & Yasir Tariq Mohmand & Bahaudin G. Mujtaba, 2020. "The Impact of in-Service Training and Motivation on Job Performance of Technical & Vocational Education Teachers: Role of Person-Job Fit," Public Organization Review, Springer, vol. 20(3), pages 529-548, September.
    3. Sumra Haleem Shaikh & Saima Kamran Pathan & Imamuddin Khoso, 2018. "The Impact of Extrinsic Motivation on Employees’ Performance: A Comparative Analysis of Food and Textile Industries in Sindh, Pakistan," International Business Research, Canadian Center of Science and Education, vol. 11(12), pages 61-66, December.
    4. Zafarullah Sahito & Pertti Vaisanen, 2017. "The Diagonal Model of Job Satisfaction and Motivation: Extracted from the Logical Comparison of Content and Process Theories," International Journal of Higher Education, Sciedu Press, vol. 6(3), pages 209-209, August.
    5. Tania Nagpaul & Chan-Hoong Leong & Chin-Seng Toh & Ardi Bin Amir & Raymond Chin & Steve Tan, 2022. "Exploring Job Satisfaction and Intentions to Quit among Security Officers: The Role of Work Hygiene and Motivator Factors," Social Sciences, MDPI, vol. 11(11), pages 1-13, October.
    6. Lassaad Abdelmoula, 2021. "Effect of the Association of Gender and Specialization on the Relationship between Job Satisfaction and Performance in the Tax Field: Tunisian Context," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 362-372.
    7. Khalil-Ur Rahman & Waheed Akhter & Saad Ullah Khan, 2017. "Factors affecting employee job satisfaction: A comparative study of conventional and Islamic insurance," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1273082-127, January.
    8. Fasilat Aramide Sanusi & Satirenjit Kaur Johl, 2020. "A proposed framework for assessing the influence of internal corporate social responsibility belief on employee intention to job continuity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2437-2449, November.
    9. Abdulla Al-Mutairi & Kamal Naser & Meshref Al-Enezi, 2017. "Job Satisfaction among Academicians at Business Colleges Operating in Kuwait," Asian Social Science, Canadian Center of Science and Education, vol. 13(12), pages 1-9, December.
    10. Vesselin Blagoev & Elena Shustova & Nina Protas, 2022. "Work Motivation of Bank Employees in Case of Implementing AI and Robots in the Bank Activities: Comparative Analysis of Russia and Kazakhstan," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 63-80.
    11. S. M. M. Raza Naqvi & Nousheen Kanwal & Maria Ishtiaq & Mohsin Ali, 2013. "Impact Of Job Autonomy On Organizational Commitment: Moderating Role Of Job Satisfaction In Tobacco Industry Of Pakistan," Far East Journal of Psychology and Business, Far East Research Centre, vol. 12(5), pages 57-72, July.

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    More about this item

    Keywords

    Herzberg's motivation-hygiene; job satisfaction; love of money; mediator; pay satisfaction; retailing; Malaysia;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • J30 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - General

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