IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/128451.html

Zero-Friction Consumption: Strategic and Ethical Implications of Brain-Computer Interfaces for Marketing Management

Author

Listed:
  • Koukopoulos, Anastasios

Abstract

Brain–computer interfaces (BCIs) are moving from laboratory neuromarketing to consumer applications that enable perpetual cognitive telemetry, detecting affective and cognitive states and even purchase readiness before conscious deliberation. This paper introduces Zero-Friction Consumption, a framework describing how neural-to-transaction pathways compress cognitive friction and accelerate purchase authorization, especially in digitally fulfilled contexts. We reframe the marketing mix as the Cognitive 4Ps and discuss strategic implications for product design, pricing, distribution, and promotion. We also examine risks to autonomy and mental privacy, including brain spyware, and propose neuro- rights–aligned safeguards for transparent, controllable BCI-mediated marketing.

Suggested Citation

  • Koukopoulos, Anastasios, 2026. "Zero-Friction Consumption: Strategic and Ethical Implications of Brain-Computer Interfaces for Marketing Management," MPRA Paper 128451, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:128451
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/128451/1/MPRA_paper_128451.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:128451. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.