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China s wine market: Recent shocks, long-term prospects

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  • Kym Anderson

Abstract

China was one of the world’s most important areas of growth in wine demand in the 2010s, accounting for 7% of the world’s wine consumption and 8% of its value of wine imports by 2017. But China’s per capita wine consumption peaked in the mid-2010s, and its wine imports have more than halved since then. As well, the sources of China’s imports of wine have fluctuated considerably over the past two decades, making this a risky market for wine exporters. Certainly the COVID-19 disruption played a role, but between 2019 and 2022 the fall in sales was considerably larger for wine (47%) than for spirits (17%) and beer (9%), such that wine’s share of alcohol consumption in China fell by two-fifths over those three years alone. The article examines reasons behind the dramatic gyrations in this globally important market and their impact on wine-exporting countries and speculates on future trends.

Suggested Citation

  • Kym Anderson, 2025. "China s wine market: Recent shocks, long-term prospects," Departmental Working Papers 2025-08, The Australian National University, Arndt-Corden Department of Economics.
    • Handle: RePEc:pas:papers:2025-08
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    File URL: https://crawford.anu.edu.au/sites/default/files/2025-05/ACDE%20T%26D%20Anderson%202025%2008.pdf
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    References listed on IDEAS

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    1. Kym Anderson & Kimie Harada, 2019. "How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 15, pages 379-404, World Scientific Publishing Co. Pte. Ltd..
    2. Alexander J. Holmes & Kym Anderson, 2019. "Convergence in National Alcohol Consumption Patterns: New Global Indicators," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 25, pages 631-670, World Scientific Publishing Co. Pte. Ltd..
    3. Anderson, Kym, 2020. "Asia’s emergence in global beverage markets: The rise of wine," CEPR Discussion Papers 14389, C.E.P.R. Discussion Papers.
    4. Kym Anderson, 2020. "Asia’S Emergence In Global Beverage Markets: The Rise Of Wine," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 65(04), pages 755-779, June.
    5. Wittwer, Glyn & Anderson, Kym, 2020. "A Model of Global Beverage Markets," Journal of Wine Economics, Cambridge University Press, vol. 15(3), pages 330-354, August.
    6. Anderson, Kym, 2023. "What's happened to the wine market in China?," Journal of Wine Economics, Cambridge University Press, vol. 18(2), pages 173-183, May.
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    Cited by:

    1. Kym Anderson & Glyn Wittwer, 2025. "Impacts of a US-led tariff war on international trade in wine, beer and spirits," Departmental Working Papers 2025-09, The Australian National University, Arndt-Corden Department of Economics.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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