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Asia's emergence in global beverage markets: The rise of wine

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  • Anderson, Kym

Abstract

Asia's alcohol consumption, and its retail expenditure on each of beer, distilled spirits and grape wine, have more than doubled so far this century. In the process, the mix of beverages in Asia's consumption of alcohol has been converging on that of the west as wine's share rises. Since Asia's beverage production has not kept up with its expansion in demand, imports net of exports are increasingly filling the gap - especially for wine. This paper analyses trends in consumption and imports for the region and key Asian countries, and provides projections to 2025 using a new model of global beverage markets.

Suggested Citation

  • Anderson, Kym, 2020. "Asia's emergence in global beverage markets: The rise of wine," CEPR Discussion Papers 14389, C.E.P.R. Discussion Papers.
  • Handle: RePEc:cpr:ceprdp:14389
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    References listed on IDEAS

    as
    1. Kym Anderson & Joseph Francois & Douglas Nelson & Glyn Wittwer, 2019. "Intra-Industry Trade in a Rapidly Globalizing Industry: The Case of Wine," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 4, pages 91-113, World Scientific Publishing Co. Pte. Ltd..
    2. Alexander J. Holmes & Kym Anderson, 2019. "Convergence in National Alcohol Consumption Patterns: New Global Indicators," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 25, pages 631-670, World Scientific Publishing Co. Pte. Ltd..
    3. Kym Anderson & Kimie Harada, 2019. "How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 15, pages 379-404, World Scientific Publishing Co. Pte. Ltd..
    4. Anderson, Kym, 2020. "Consumer Taxes on Alcohol: An International Comparison over Time," Journal of Wine Economics, Cambridge University Press, vol. 15(1), pages 42-70, February.
    5. Anderson, Kym & Wittwer, Glyn, 2017. "Cumulative Effects of Brexit and Other UK and EU27 Bilateral FTAs on Global Wine Markets," 2017: Globalization Adrift, December 3-5, 2017, Washington, D.C. 266810, International Agricultural Trade Research Consortium.
    6. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    beverage market projections; Changes in beverage tastes; impacts of tax and trade policies; premiumization of alcohol consumption;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F17 - International Economics - - Trade - - - Trade Forecasting and Simulation
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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