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Asia's emergence in global beverage markets: The rise of wine

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  • Kym Anderson

    (Wine Economics Research Centre, School of Economics, University of Adelaide, Australia, and Arndt-Corden Dept of Economics, Australian National University, Canberra ACT 2601, Australia)

Abstract

Asia's alcohol consumption, and its retail expenditure on each of beer, distilled spirits and grape wine, have more than doubled so far this century. In the process, the mix of beverages in Asia's consumption of alcohol has been converging on that of the west as wine's share rises. Since Asia's beverage production has not kept up with its expansion in demand, imports net of exports are increasingly filling the gap – especially for wine. This paper analyses trends in consumption and imports for the region and key Asian countries, and provides projections to 2025 using a new model of global beverage markets.

Suggested Citation

  • Kym Anderson, 2020. "Asia's emergence in global beverage markets: The rise of wine," Wine Economics Research Centre Working Papers 2019-02, University of Adelaide, Wine Economics Research Centre.
    • Handle: RePEc:adl:winewp:2019-02
    as

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    File URL: https://media.adelaide.edu.au/economics/papers/winedoc/winewp2019-02.pdf
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    References listed on IDEAS

    as
    1. Kym Anderson & Giulia Meloni & Johan Swinnen, 2019. "Global Alcohol Markets: Evolving Consumption Patterns, Regulations, and Industrial Organizations," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 26, pages 671-712, World Scientific Publishing Co. Pte. Ltd..
    2. Alexander J. Holmes & Kym Anderson, 2019. "Convergence in National Alcohol Consumption Patterns: New Global Indicators," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 25, pages 631-670, World Scientific Publishing Co. Pte. Ltd..
    3. Kym Anderson & Joseph Francois & Douglas Nelson & Glyn Wittwer, 2019. "Intra-Industry Trade in a Rapidly Globalizing Industry: The Case of Wine," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 4, pages 91-113, World Scientific Publishing Co. Pte. Ltd..
    4. Anderson, Kym & Wittwer, Glyn, 2017. "Cumulative Effects of Brexit and Other UK and EU27 Bilateral FTAs on Global Wine Markets," 2017: Globalization Adrift, December 3-5, 2017, Washington, D.C. 266810, International Agricultural Trade Research Consortium.
    5. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    6. Anderson, Kym, 2020. "Consumer Taxes on Alcohol: An International Comparison over Time," Journal of Wine Economics, Cambridge University Press, vol. 15(1), pages 42-70, February.
    7. Kym Anderson & Vicente Pinilla, 2017. "Annual Database of Global Wine Markets, 1835 to 2016: Methodology, Derived Indicators, and Sources," Wine Economics Research Centre Working Papers 2017-04, University of Adelaide, Wine Economics Research Centre.
    8. Kym Anderson & Glyn Wittwer, 2018. "Cumulative Effects of Brexit and Other UK and EU27 Bilateral FTAs on the World's Wine Markets," Wine Economics Research Centre Working Papers 2018-01, University of Adelaide, Wine Economics Research Centre.
    9. Kym Anderson & Kimie Harada, 2019. "How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 15, pages 379-404, World Scientific Publishing Co. Pte. Ltd..
    10. Kym Anderson & Vicente Pinilla, 2018. "What’s in the annual database of Global Wine Markets, 1835 to 2016?," Documentos de Trabajo de la Sociedad de Estudios de Historia Agraria 1802, Sociedad de Estudios de Historia Agraria.
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    Cited by:

    1. Glyn Wittwer & Kym Anderson, 2021. "COVID‐19’s impact on Australian wine markets and regions," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 65(4), pages 822-847, October.
    2. Kym Anderson & Signe Nelgen, 2021. "Internationalization of winegrape varieties and its implications for terroir-based cultural assets," Wine Economics Research Centre Working Papers 2021-04, University of Adelaide, Wine Economics Research Centre.

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    More about this item

    Keywords

    Changes in beverage tastes; premiumization of alcohol consumption; impacts of tax and trade policies; beverage market projections;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F17 - International Economics - - Trade - - - Trade Forecasting and Simulation
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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