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How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?

Author

Listed:
  • Anderson, Kym
  • Harada, Kimie

Abstract

Statistics on the wine market in countries where it is not traditionally produced or consumed are estimates using simple methods. In northeast Asia those statistics are exaggerated for a combination of several reasons. One is a labelling issue: imported bulk wine is able to be added to domestically produced wine without the front label having to declare the bottle may contain foreign product. Similar freedom applies to wine made from imported grape juice concentrate. A second (particularly in China) is a double-counting issue: domestic wine produced in one region of the country may be blended with wine produced in and packaged for final sale from another region, with both regions claiming it as their contribution to national wine output. A third possibility is a smuggling issue: some wine re-exports and imports are unrecorded. These possibilities of the wine market being exaggerated are significant for firms seeking to export to and sell in such countries, especially in the fast-growing ones of northeast Asia. This article shows the extent to which estimates for the region could change for such indicators as per capita wine consumption, wine self-sufficiency, and the region's share of global wine consumption, when alternative assumptions are made in response to these issues. (JEL classifications: F14, L66, Q13, Y10)

Suggested Citation

  • Anderson, Kym & Harada, Kimie, 2018. "How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?," Journal of Wine Economics, Cambridge University Press, vol. 13(2), pages 199-220, May.
  • Handle: RePEc:cup:jwecon:v:13:y:2018:i:02:p:199-220_00
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    Citations

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    Cited by:

    1. Glyn Wittwer, 2021. "Expanding Global Bev to enhance analysis of trade policy, COVID impacts and other wine industry issues," Centre of Policy Studies/IMPACT Centre Working Papers g-319, Victoria University, Centre of Policy Studies/IMPACT Centre.
    2. Anderson, Kym, 2020. "Asia’s emergence in global beverage markets: The rise of wine," CEPR Discussion Papers 14389, C.E.P.R. Discussion Papers.
    3. Glyn Wittwer, 2021. "Expanding the Global Bev Model to enhance analysis of trade policy, COVID impacts and other wine industry issues," Wine Economics Research Centre Working Papers 2021-05, University of Adelaide, Wine Economics Research Centre.
    4. Kym Anderson, 2020. "Asia’S Emergence In Global Beverage Markets: The Rise Of Wine," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 65(04), pages 755-779, June.
    5. Glyn Wittwer & Kym Anderson, 2022. "Enhancing a model of global beverage markets," Wine Economics Research Centre Working Papers 2022-04, University of Adelaide, Wine Economics Research Centre.
    6. Yokoo, Hide-Fumi & Kubo, Takahiro & Kunii, Daisuke & Sasaki, Hiroki, 2025. "When leadership messaging fails to encourage producers’ climate action: Field experiments reveal what works in the real world," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 119(C).
    7. Harada, Kimie & Nishitateno, Shuhei, 2021. "Measuring trade creation effects of free trade agreements: Evidence from wine trade in East Asia," Journal of Asian Economics, Elsevier, vol. 74(C).
    8. Kym Anderson, 2025. "China s wine market: Recent shocks, long-term prospects," Departmental Working Papers 2025-08, The Australian National University, Arndt-Corden Department of Economics.

    More about this item

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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