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Internationalization, Premiumization and Diversity of the World's Winegrape Varieties

Author

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  • Kym Anderson

    (Wine Economics Research Centre, School of Economics, University of Adelaide, Australia, and Arndt-Corden Dept of Economics, Australian National University, Canberra ACT 2601, Australia)

  • Signe Nelgen

    (Wine Economics Research Centre, School of Economics, University of Adelaide, Australia, and Hochschule Geisenheim University, Geisenheim, Germany)

Abstract

This article reveals the extent to which national mixes of winegrape varieties (in terms of vineyard bearing area) have become more ‘internationalized’ and of arguably higher quality since wine globalization accelerated from the 1990s, and what that means for diversity of consumer choice. It does so using an updated global database involving 700+ wine regions that account for 99% of the world’s winegrape vineyard area and 1,700+ DNA-distinct prime winegrape varieties and 1350+ synonyms, for 2000, 2010 and 2016. It shows that vignerons’ winegrape varietal choices are narrowing in the various wine-producing countries of the world by converging on the major ‘international’ varieties, especially French ones. This is not inconsistent with the fact that wine consumers are enjoying an ever-wider choice range, thanks to far greater international trade in wine associated with the current wave of globalization. Nor is it inconsistent with strengthening vigneron interest in ‘alternative’ and native varieties. The data also suggest the quality of the current global mix of varieties has been rising well above the average quality of the most-planted varieties as of 1990 or 2000.

Suggested Citation

  • Kym Anderson & Signe Nelgen, 2021. "Internationalization, Premiumization and Diversity of the World's Winegrape Varieties," Wine Economics Research Centre Working Papers 2021-03, University of Adelaide, Wine Economics Research Centre.
  • Handle: RePEc:adl:winewp:2021-03
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    File URL: https://media.adelaide.edu.au/economics/papers/winedoc/winewp2021-03.pdf
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    References listed on IDEAS

    as
    1. Alexander J. Holmes & Kym Anderson, 2019. "Convergence in National Alcohol Consumption Patterns: New Global Indicators," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 25, pages 631-670, World Scientific Publishing Co. Pte. Ltd..
    2. Julian M. Alston & Kym Anderson & Olena Sambucci, 2019. "Drifting Towards Bordeaux? The Evolving Varietal Emphasis of U.S. Wine Regions," World Scientific Book Chapters, in: Kym Anderson (ed.), The International Economics of Wine, chapter 23, pages 559-598, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Index of similarity between national and global varietal mixes; index of internationalization of prime varieties; quality of winegrape varieties;
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