The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers' product-line strategies and for the strategic pricing of vehicles to different age groups.
|Date of creation:||Oct 2013|
|Date of revision:|
|Publication status:||published as Soren T. Anderson & Ryan Kellogg & Ashley Langer & James M. Sallee, 2015. "The Intergenerational Transmission of Automobile Brand Preferences," The Journal of Industrial Economics, vol 63(4), pages 763-793.|
|Contact details of provider:|| Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.|
Web page: http://www.nber.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Paul Klemperer, 1987. "Markets with Consumer Switching Costs," The Quarterly Journal of Economics, Oxford University Press, vol. 102(2), pages 375-394.
- Kenneth E. Train & Clifford Winston, 2007. "Vehicle Choice Behavior And The Declining Market Share Of U.S. Automakers," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 48(4), pages 1469-1496, November.
- Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010.
"The Evolution of Brand Preferences: Evidence from Consumer Migration,"
NBER Working Papers
16267, National Bureau of Economic Research, Inc.
- Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012. "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, vol. 102(6), pages 2472-2508, October.
- David Atkin, 2013.
"Trade, Tastes, and Nutrition in India,"
American Economic Review,
American Economic Association, vol. 103(5), pages 1629-63, August.
- David Atkin, 2010. "Trade, tastes and Nutrition in India," Working Papers 986, Economic Growth Center, Yale University.
- David Atkin, 2013. "Trade, Tastes and Nutrition in India," Working Papers id:5548, eSocialSciences.
- Atkin, David, 2010. "Trade, Tastes and Nutrition in India," Working Papers 80, Yale University, Department of Economics.
- Fred Mannering & Clifford Winston, 1985. "A Dynamic Empirical Analysis of Household Vehicle Ownership and Utilization," RAND Journal of Economics, The RAND Corporation, vol. 16(2), pages 215-236, Summer.
When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:19535. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.