Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition
We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge measures of body composition from bioelectrical-impedance analysis (BIA) and dual-energy x-ray absorptiometry (DXA) from the National Health and Nutrition Examination Survey with individual level data from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases in PBF in adolescents. These results are consistent with those obtained by using BMI-based measures of obesity. The responsiveness to fast-food advertising is greater for PBF than for BMI. Males are more responsive to advertising than females regardless of the measure. A complete advertising ban on fast-food restaurants on television would reduce BMI by 2 percent and PBF by 3 percent. The elimination of the tax deductibility of food advertising costs would still leave a considerable number of youth exposed to fast-food advertising on television but would still result in non-trivial reductions in obesity.
|Date of creation:||Dec 2012|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://www.nber.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John Cawley & Richard V. Burkhauser, 2006.
"Beyond BMI: The Value of More Accurate Measures of Fatness and Obesity in Social Science Research,"
NBER Working Papers
12291, National Bureau of Economic Research, Inc.
- Burkhauser, Richard V. & Cawley, John, 2008. "Beyond BMI: The value of more accurate measures of fatness and obesity in social science research," Journal of Health Economics, Elsevier, vol. 27(2), pages 519-529, March.
- Andreyeva, Tatiana & Kelly, Inas Rashad & Harris, Jennifer L., 2011.
"Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity,"
Economics & Human Biology,
Elsevier, vol. 9(3), pages 221-233, July.
- Tatiana Andreyeva & Inas Rashad Kelly & Jennifer L. Harris, 2011. "Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity," NBER Working Papers 16858, National Bureau of Economic Research, Inc.
- Wada, Roy & Tekin, Erdal, 2010.
"Body composition and wages,"
Economics & Human Biology,
Elsevier, vol. 8(2), pages 242-254, July.
- Shin-Yi Chou & Inas Rashad & Michael Grossman, 2008.
"Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity,"
Journal of Law and Economics,
University of Chicago Press, vol. 51(4), pages 599-618, November.
- Shin-Yi Chou & Inas Rashad & Michael Grossman, 2005. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," NBER Working Papers 11879, National Bureau of Economic Research, Inc.
- Chou, Shin-Yi & Grossman, Michael & Saffer, Henry, 2004.
"An economic analysis of adult obesity: results from the Behavioral Risk Factor Surveillance System,"
Journal of Health Economics,
Elsevier, vol. 23(3), pages 565-587, May.
- Shin-Yi Chou & Michael Grossman & Henry Saffer, 2002. "An Economic Analysis of Adult Obesity: Results from the Behavioral Risk Factor Surveillance System," NBER Working Papers 9247, National Bureau of Economic Research, Inc.
When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:18640. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.