Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity
Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects of television fast-food restaurant advertising on children and adolescents with respect to being overweight. A ban on these advertisements would reduce the number of overweight children ages 3-11 in a fixed population by 18 percent and would reduce the number of overweight adolescents ages 12-18 by 14 percent. The elimination of the tax deductibility of this type of advertising would produce smaller declines of between 5 and 7 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be completely banned from television. (c) 2008 by The University of Chicago. All rights reserved..
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Shin-Yi Chou & Michael Grossman & Henry Saffer, 2002.
"An Economic Analysis of Adult Obesity: Results from the Behavioral Risk Factor Surveillance System,"
NBER Working Papers
9247, National Bureau of Economic Research, Inc.
- Chou, Shin-Yi & Grossman, Michael & Saffer, Henry, 2004. "An economic analysis of adult obesity: results from the Behavioral Risk Factor Surveillance System," Journal of Health Economics, Elsevier, vol. 23(3), pages 565-587, May.
- Cawley, John & Markowitz, Sara & Tauras, John, 2004.
"Lighting up and slimming down: the effects of body weight and cigarette prices on adolescent smoking initiation,"
Journal of Health Economics,
Elsevier, vol. 23(2), pages 293-311, March.
- John Cawley & Sara Markowitz & John Tauras, 2003. "Lighting Up and Slimming Down: The Effects of Body Weight and Cigarette Prices on Adolescent Smoking Initiation," NBER Working Papers 9561, National Bureau of Economic Research, Inc.
- Henry Saffer & Dhaval Dave, 2006.
"Alcohol advertising and alcohol consumption by adolescents,"
John Wiley & Sons, Ltd., vol. 15(6), pages 617-637.
- Henry Saffer & Dhaval Dave, 2003. "Alcohol Advertising and Alcohol Consumption by Adolescents," NBER Working Papers 9676, National Bureau of Economic Research, Inc.
- Anderson, Patricia M. & Butcher, Kristin F. & Levine, Phillip B., 2003.
"Maternal employment and overweight children,"
Journal of Health Economics,
Elsevier, vol. 22(3), pages 477-504, May.
- Patricia M. Anderson & Kristin F. Butcher & Phillip B. Levine, 2002. "Maternal Employment and Overweight Children," NBER Working Papers 8770, National Bureau of Economic Research, Inc.
- Patricia M. Anderson & Kristin F. Butcher & Phillip B. Levine, 2002. "Maternal employment and overweight children," Working Paper Series WP-02-10, Federal Reserve Bank of Chicago.
- Henry Saffer, 2000.
"Alcohol Advertising And Motor Vehicle Fatalities,"
The Review of Economics and Statistics,
MIT Press, vol. 79(3), pages 431-442, August.
- Douglas Staiger & James H. Stock, 1997.
"Instrumental Variables Regression with Weak Instruments,"
Econometric Society, vol. 65(3), pages 557-586, May.
- Douglas Staiger & James H. Stock, 1994. "Instrumental Variables Regression with Weak Instruments," NBER Technical Working Papers 0151, National Bureau of Economic Research, Inc.
- Boyd, Roy & Seldon, Barry J., 1990. "The fleeting effect of advertising : Empirical evidence from a case study," Economics Letters, Elsevier, vol. 34(4), pages 375-379, December.
- Becker, Gary S & Murphy, Kevin M, 1993. "A Simple Theory of Advertising as a Good or Bad," The Quarterly Journal of Economics, MIT Press, vol. 108(4), pages 941-64, November.
When requesting a correction, please mention this item's handle: RePEc:ucp:jlawec:v:51:y:2008:i:4:p:599-618. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division)
If references are entirely missing, you can add them using this form.