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Managing Licensing in a Market for Technology

Author

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  • Ashish Arora
  • Andrea Fosfuri
  • Thomas Roende

Abstract

Over the last decade, companies have paid greater attention to the management of their intellectual assets. We build a model that helps understand how licensing activity should be organized within large corporations. More specifically, we compare decentralization--where the business unit using the technology makes licensing decisions--to centralized licensing. The business unit has superior information about licensing opportunities but may not have the appropriate incentives because its rewards depend upon product market performance. If licensing is decentralized, the business unit forgoes valuable licensing opportunities since the rewards for licensing are (optimally) weaker than those for product market profits. This distortion is stronger when production-based incentives are more powerful, making centralization more attractive. Growth of technology markets favors centralization and drives higher licensing rates. Our model conforms to the existing evidence that reports heterogeneity across firms in both licensing propensity and organization of licensing.

Suggested Citation

  • Ashish Arora & Andrea Fosfuri & Thomas Roende, 2012. "Managing Licensing in a Market for Technology," NBER Working Papers 18203, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:18203
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    References listed on IDEAS

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    1. Dilip Mookherjee, 2006. "Decentralization, Hierarchies, and Incentives: A Mechanism Design Perspective," Journal of Economic Literature, American Economic Association, vol. 44(2), pages 367-390, June.
    2. Arora, Ashish & Fosfuri, Andrea, 2003. "Licensing the market for technology," Journal of Economic Behavior & Organization, Elsevier, vol. 52(2), pages 277-295, October.
    3. Ashish Arora & Alfonso Gambardella, 2010. "Ideas for rent: an overview of markets for technology," Industrial and Corporate Change, Oxford University Press, vol. 19(3), pages 775-803, June.
    4. Aghion, Philippe & Howitt, Peter & Violante, Giovanni L, 2002. "General Purpose Technology and Wage Inequality," Journal of Economic Growth, Springer, vol. 7(4), pages 315-345, December.
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    12. Arora, Ashish & Gambardella, Alfonso, 2010. "The Market for Technology," Handbook of the Economics of Innovation, Elsevier.
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    Citations

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    Cited by:

    1. Hong, Xianpei & Govindan, Kannan & Xu, Lei & Du, Peng, 2017. "Quantity and collection decisions in a closed-loop supply chain with technology licensing," European Journal of Operational Research, Elsevier, vol. 256(3), pages 820-829.
    2. Symeonidou, Noni & Bruneel, Johan & Autio, Erkko, 2017. "Commercialization strategy and internationalization outcomes in technology-based new ventures," Journal of Business Venturing, Elsevier, vol. 32(3), pages 302-317.
    3. repec:eee:tefoso:v:120:y:2017:i:c:p:334-346 is not listed on IDEAS
    4. Lee, Jong-Seon & Park, Ji-Hoon & Bae, Zong-Tae, 2017. "The effects of licensing-in on innovative performance in different technological regimes," Research Policy, Elsevier, vol. 46(2), pages 485-496.
    5. repec:eee:respol:v:46:y:2017:i:7:p:1255-1271 is not listed on IDEAS
    6. Dushnitsky, Gary & Klueter, Thomas, 2017. "Which industries are served by online marketplaces for technology?," Research Policy, Elsevier, vol. 46(3), pages 651-666.
    7. repec:eee:proeco:v:193:y:2017:i:c:p:502-513 is not listed on IDEAS
    8. repec:eee:proeco:v:191:y:2017:i:c:p:113-127 is not listed on IDEAS
    9. Naubahar Sharif, 2018. "To License or Sell: A Study on the Patent Transaction Modes in China," HKUST IEMS Working Paper Series 2018-51, HKUST Institute for Emerging Market Studies, revised Jan 2018.

    More about this item

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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