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Candidate Ballot Information and Election Outcomes: The Czech Case

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  • Jurajda, Štepán

    () (CERGE-EI)

  • Münich, Daniel

    () (CERGE-EI)

Abstract

We measure the importance of candidate characteristics listed on ballots for a candidate's position on a slate, for preferential votes received by a candidate, and, ultimately, for getting elected. We focus on the effects of gender, various types of academic titles, and also several novel properties of candidates' names. Using data on over 200 thousand candidates competing in recent Czech municipal board and regional legislature elections, and conditioning on slate fixed effects, we find ballot cues to play a stronger role in small municipalities than in large cities and regions, despite the general agreement on higher candidate salience in small municipalities. We also quantify the election advantage of a slate being randomly listed first on a ballot.

Suggested Citation

  • Jurajda, Štepán & Münich, Daniel, 2014. "Candidate Ballot Information and Election Outcomes: The Czech Case," IZA Discussion Papers 8691, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp8691
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    References listed on IDEAS

    as
    1. Jurajda, Stepán & Münich, Daniel, 2010. "Admission to selective schools, alphabetically," Economics of Education Review, Elsevier, vol. 29(6), pages 1100-1109, December.
    2. Victor A. Ginsburgh & Jan C. van Ours, 2003. "Expert Opinion and Compensation: Evidence from a Musical Competition," American Economic Review, American Economic Association, vol. 93(1), pages 289-296, March.
    3. Knewtson, Heather S. & Sias, Richard W., 2010. "Why Susie owns Starbucks: The name letter effect in security selection," Journal of Business Research, Elsevier, vol. 63(12), pages 1324-1327, December.
    4. De Paola, Maria & Scoppa, Vincenzo & Lombardo, Rosetta, 2010. "Can gender quotas break down negative stereotypes? Evidence from changes in electoral rules," Journal of Public Economics, Elsevier, vol. 94(5-6), pages 344-353, June.
    5. Esteve-Volart, Berta & Bagues, Manuel, 2012. "Are women pawns in the political game? Evidence from elections to the Spanish Senate," Journal of Public Economics, Elsevier, vol. 96(3), pages 387-399.
    6. Marianne Bertrand & Sendhil Mullainathan, 2004. "Are Emily and Greg More Employable Than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination," American Economic Review, American Economic Association, vol. 94(4), pages 991-1013, September.
    7. Saku Aura & Gregory D. Hess, 2010. "What’S In A Name?," Economic Inquiry, Western Economic Association International, vol. 48(1), pages 214-227, January.
    8. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Oxford University Press, vol. 34(3), pages 406-414, June.
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    Cited by:

    1. Jan Palguta, 2015. "Political Rent-Seeking in Public Procurement: Evidence from the Entry of Political Challengers at Electoral Thresholds," CERGE-EI Working Papers wp549, The Center for Economic Research and Graduate Education - Economics Institute, Prague.

    More about this item

    Keywords

    ballot order effects; low-information elections; name properties;

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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