Switching Costs, Brand Premia and Behavioral Pricing in the Pharmaceutical Market
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Cited by:
- Hauschultz, Frederik Plum & Munk-Nielsen, Anders, 2020. "Markups on Drop-Downs: Prominence in Pharmaceutical Markets∗," MPRA Paper 104582, University Library of Munich, Germany.
- Janssen, Aljoscha & Granlund, David, 2022. "The Importance of the First Generic Substitution: Evidence from Sweden," Working Paper Series 1428, Research Institute of Industrial Economics.
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More about this item
Keywords
Switching Costs; Brand Premia; Behavioral Pricing; Pharmaceuticals;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2020-02-24 (Industrial Competition)
- NEP-EUR-2020-02-24 (Microeconomic European Issues)
- NEP-HEA-2020-02-24 (Health Economics)
- NEP-IND-2020-02-24 (Industrial Organization)
- NEP-IPR-2020-02-24 (Intellectual Property Rights)
- NEP-SEA-2020-02-24 (South East Asia)
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