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Architecture financière des réseaux de franchise : apports de la théorie des ressources et de la théorie des contrats incomplets

Author

Listed:
  • Frédéric Perdreau

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Anne-Laure Le Nadant

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article aims to enrich the explanatory framework of franchise networks through integration of resource-based view and incomplete contracts theory. In this framework, we analyze franchising as the foundation for a financial architecture and two explanatory variables appear to be essential: the importance of « animate assets » in the network and the life cycle stage. Plural form allows the development of trust and cooperation, a specific governance implementation, and the emergence of information resources. If the resources' characteristics fit the governance system then the franchising network will be efficient.

Suggested Citation

  • Frédéric Perdreau & Anne-Laure Le Nadant & Gérard Cliquet, 2007. "Architecture financière des réseaux de franchise : apports de la théorie des ressources et de la théorie des contrats incomplets," Post-Print halshs-00520599, HAL.
    • Handle: RePEc:hal:journl:halshs-00520599
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00520599v1
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    References listed on IDEAS

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    Cited by:

    1. Dominique Bonet Fernandez & Odile Chanut & François Fulconis & Carole Poirel & Gilles Paché, 2014. "La réactivité des réseaux de franchise face aux chocs externes : proposition d’un modèle conceptuel," Working Papers 2014-163, Department of Research, Ipag Business School.
    2. Dominique Bonet Fernandez & Odile Chanut & François Fulconis & Gilles Paché & Carole Poirel & Carolina Serrano-Archimi, 2010. "Capacité de réactivité des réseaux de franchise en contexte de crise. Rapport réalisé par pour le compte de la Fédération Française de la Franchise," Working Papers hal-01742083, HAL.

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