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Is paying online educational and fun ? Proposing a framework for analyzing young adults' experience of digital monetary forms: a preliminary exploratory approach

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  • Olivier Nicolas

    (LARSH - Laboratoire de Recherche Sociétés & Humanités - UPHF - Université Polytechnique Hauts-de-France - INSA Hauts-De-France - INSA Institut National des Sciences Appliquées Hauts-de-France - INSA - Institut National des Sciences Appliquées)

Abstract

As e-commerce has grown, so have new digital payment methods. Although they play a significant role in the finalization of online shopping baskets, an important moment of truth in the customer experience, marketing research has paid little attention to the consumer experience with these digital forms of money. And the framework for analyzing money is no longer entirely appropriate. Drawing on the fields of perceived value and experience from marketing research, we explore this field of research by measuring the value of the digital experience using existing measurement constructs. Our results demonstrate the value of further investigating the sources of perceived value of experiences involving digital monetary forms. They enable us to identify managerial avenues and theoretical perspectives around the typicality of digital monetary forms and monetary means in consumption.

Suggested Citation

  • Olivier Nicolas, 2024. "Is paying online educational and fun ? Proposing a framework for analyzing young adults' experience of digital monetary forms: a preliminary exploratory approach," Post-Print hal-05577273, HAL.
    • Handle: RePEc:hal:journl:hal-05577273
    Note: View the original document on HAL open archive server: https://uphf.hal.science/hal-05577273v1
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