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Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan

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  • Hsu, Meng-Hsiang
  • Chang, Chun-Ming
  • Chuang, Li-Wen

Abstract

The success of online shopping depends on customers’ repeat purchasing. This study proposed a theoretical model by integrating the literature of expectation–confirmation model and online shopping to test the factors affecting repeat purchase intention in online group-buying. Data collected from 246 respondents were used to test the proposed model. The results show that trust and satisfaction are the strong predictors of repeat purchase intention. The results also reveal that satisfaction has significant influence on trust, whereas perceived value, confirmation, and website quality are the significant antecedents of satisfaction. Our results report that website quality has positive influence on perceived value. Finally, perceived value exerts stronger effect on repeat purchase intention for high-habit customers, whereas trust and satisfaction have higher influence on repeat purchase intention for low-habit customers. Implications and limitations are discussed.

Suggested Citation

  • Hsu, Meng-Hsiang & Chang, Chun-Ming & Chuang, Li-Wen, 2015. "Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan," International Journal of Information Management, Elsevier, vol. 35(1), pages 45-56.
    • Handle: RePEc:eee:ininma:v:35:y:2015:i:1:p:45-56
    DOI: 10.1016/j.ijinfomgt.2014.09.002
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    References listed on IDEAS

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    1. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.
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    4. Tsao, Wen-Yu, 2013. "The fitness of product information: Evidence from online recommendations," International Journal of Information Management, Elsevier, vol. 33(1), pages 1-9.
    5. Cheng, Hsiu-Hua & Huang, Shih-Wei, 2013. "Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior," International Journal of Information Management, Elsevier, vol. 33(1), pages 185-198.
    6. Liu, Chung-Tzer & Guo, Yi Maggie & Lee, Chia-Hui, 2011. "The effects of relationship quality and switching barriers on customer loyalty," International Journal of Information Management, Elsevier, vol. 31(1), pages 71-79.
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    Cited by:

    1. Lina Pilelienė & Viktorija Grigaliūnaitė, 2016. "A Model Of Website Quality-Based E-Commerce Satisfaction Index," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 63(1), pages 29-54, March.
    2. Aladwani, Adel M., 2018. "A quality-facilitated socialization model of social commerce decisions," International Journal of Information Management, Elsevier, vol. 40(C), pages 1-7.
    3. Zohra Ghali-Zinoubi, 2023. "Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective," SAGE Open, , vol. 13(4), pages 21582440231, November.
    4. Amoroso, Donald & Lim, Ricardo, 2017. "The mediating effects of habit on continuance intention," International Journal of Information Management, Elsevier, vol. 37(6), pages 693-702.
    5. Mohammad Hussain, 2017. "The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia," Asian Social Science, Canadian Center of Science and Education, vol. 13(9), pages 125-125, September.
    6. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    7. Šneiderienė Agnė & Beniušis Antanas, 2022. "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 44(1), pages 72-83, March.
    8. Harris, Mark A. & Brookshire, Robert & Chin, Amita Goyal, 2016. "Identifying factors influencing consumers’ intent to install mobile applications," International Journal of Information Management, Elsevier, vol. 36(3), pages 441-450.
    9. Aladwani, Adel M., 2017. "Compatible quality of social media content: Conceptualization, measurement, and affordances," International Journal of Information Management, Elsevier, vol. 37(6), pages 576-582.

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