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Still work and/or fun? -Corroboration of the hedonic and utilitarian shopping value scale

Author

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  • Karine Picot-Coupey

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Nina Krey

    (Rowan University)

  • Elodie Huré

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Claire-Lise Ackermann

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

Abstract

One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers' shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale's dimensionality and item composition. The corroboration mirrors the original store environment, while an extension additionally considers two contemporary shopping environments: online websites and mobile apps. Results across six studies confirm shopping value's two-dimensional structure of work and fun. However, individual items capturing hedonic and utilitarian value deviate from original PSV scale items in number and nature for current stores, online, and mobile apps environments. Researchers and practitioners should exhibit caution to blindly administer or adapt measures without considering temporal or contextual aspects of the scale that limit its applicability.

Suggested Citation

  • Karine Picot-Coupey & Nina Krey & Elodie Huré & Claire-Lise Ackermann, 2021. "Still work and/or fun? -Corroboration of the hedonic and utilitarian shopping value scale," Post-Print hal-02572817, HAL.
    • Handle: RePEc:hal:journl:hal-02572817
    DOI: 10.1016/j.jbusres.2019.12.018
    Note: View the original document on HAL open archive server: https://univ-rennes.hal.science/hal-02572817
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    Cited by:

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    2. Guo, Yuanyuan & Zhang, Kexin & Wang, Chaoyou, 2022. "Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Maduku, Daniel K. & Thusi, Philile, 2023. "Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    4. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. Marlini Moodley & Sershan Naidoo, 2023. "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, vol. 13(6), pages 19-28, November.
    6. Petruzzellis, Luca & Fronzetti Colladon, Andrea & Visentin, Marco & Chebat, Jean-Charles, 2021. "Tell me a story about yourself: The words of shopping experience and self-satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    7. Yuchen Wang & Adeela Gulzari & Victor Prybutok, 2023. "Individual Characteristics as Motivators of Sustainable Behavior in Electronic Vehicle Rental," Clean Technol., MDPI, vol. 6(1), pages 1-14, December.
    8. da Silva, Filipa Pires & Jerónimo, Helena Mateus & Henriques, Paulo Lopes & Ribeiro, Joana, 2024. "Impact of digital burnout on the use of digital consumer platforms," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    9. Beckers, Joris & Cardenas, Ivan & Le Pira, Michela & Zhang, Jia, 2023. "Exploring Logistics-as-a-Service to integrate the consumer into urban freight," Research in Transportation Economics, Elsevier, vol. 101(C).
    10. Mitxel Cotarelo & Teresa Fayos & Haydeé Calderón & Alejandro Mollá, 2021. "Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty," Sustainability, MDPI, vol. 13(11), pages 1-17, May.
    11. Luis-Edwin Chimborazo-Azogue & Marta Frasquet & Alejandro Molla-Descals & Maria-Jose Miquel-Romero, 2021. "Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    12. Krey, Nina & Picot-Coupey, Karine & Cliquet, Gérard, 2022. "Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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    Keywords

    Hedonic and utilitarian value; Store; Online shopping; Mobile app;
    All these keywords.

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