IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05013772.html
   My bibliography  Save this paper

When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels

Author

Listed:
  • Camille Cornudet

    (IAE Paris - Sorbonne Business School)

  • Marie‐eve Laporte

    (RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay)

  • Fabienne Berger-Remy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Jean‐loup Richet

    (LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School)

Abstract

While consumers increasingly use food scanner apps as an alternative to front‐of‐pack labels, the effectiveness of these nutritional signals in promoting healthier food choices remains a topic of debate. This study examines when and under what conditions food scanner apps encourage healthier eating and outperform front‐of‐pack nutrition labels. It builds on four studies: a quantitative content analysis of over 16,000 online reviews and a survey of 86 respondents in an exploratory phase, along with two experiments that test the conceptual model. The findings identify three conditions where food scanner apps outperform front‐of‐pack labels: when the nutritional quality score of a product is poor, when consumers distrust the dominant players, and when mid‐range brands have average brand equity. These findings suggest that food scanner apps and front‐of‐pack labels complement rather than oppose each other, thus providing key insights for policymakers and food brand managers.

Suggested Citation

  • Camille Cornudet & Marie‐eve Laporte & Fabienne Berger-Remy & Béatrice Parguel & Jean‐loup Richet, 2025. "When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels," Post-Print hal-05013772, HAL.
  • Handle: RePEc:hal:journl:hal-05013772
    DOI: 10.1002/mar.22214
    Note: View the original document on HAL open archive server: https://universite-paris-saclay.hal.science/hal-05013772v1
    as

    Download full text from publisher

    File URL: https://universite-paris-saclay.hal.science/hal-05013772v1/document
    Download Restriction: no

    File URL: https://libkey.io/10.1002/mar.22214?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pierre Dubois & Paulo Albuquerque & Olivier Allais & Céline Bonnet & Patrice Bertail & Pierre Combris & Saadi Lahlou & Natalie Rigal & Bernard Ruffieux & Pierre Chandon, 2021. "Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 119-138, January.
    2. Ronan de Kervenoael & Alexandre Schwob & Rajibul Hasan & Sara Kemari, 2024. "Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France," Behaviour and Information Technology, Taylor & Francis Journals, vol. 43(7), pages 1381-1400, May.
    3. Romain Cadario & Pierre Chandon, 2018. "Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments," Post-Print hal-01914908, HAL.
    4. Mathieu Alemany Oliver, 2022. "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)," Journal of Business Ethics, Springer, vol. 175(2), pages 265-288, January.
    5. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    6. Lee, Boon-Chye & Ang, Lawrence & Dubelaar, Chris, 2005. "Lemons on the Web: A signalling approach to the problem of trust in Internet commerce," Journal of Economic Psychology, Elsevier, vol. 26(5), pages 607-623, October.
    7. Frantz Rowe & Ojelanki Ngwenyama & Jean-Loup Richet, 2020. "Contact-tracing apps and alienation in the age of COVID-19," Post-Print hal-02976045, HAL.
    8. Gauthier, Caroline & Bally, Frederic, 2025. "Digitalization and power shift in the food market," Journal of Business Research, Elsevier, vol. 186(C).
    9. Frantz Rowe & Ojelanki Ngwenyama & Jean-Loup Richet, 2020. "Contact-tracing apps and alienation in the age of COVID-19," European Journal of Information Systems, Taylor & Francis Journals, vol. 29(5), pages 545-562, September.
    10. Pierre Dubois & Paulo Albuquerque & Olivier Allais & Céline Bonnet & Patrice Bertail & Pierre Combris & Saadi Lahlou & Natalie Rigal & Bernard Ruffieux & Pierre Chandon, 2021. "Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 119-138, January.
    11. Bastien Soutjis, 2020. "The new digital face of the consumerist mediator: the case of the ‘Yuka’ mobile app," Journal of Cultural Economy, Taylor & Francis Journals, vol. 13(1), pages 114-131, January.
    12. Spence, Michael, 1974. "Competitive and optimal responses to signals: An analysis of efficiency and distribution," Journal of Economic Theory, Elsevier, vol. 7(3), pages 296-332, March.
    13. Peretti-Watel, Patrick & Raude, Jocelyn & Sagaon-Teyssier, Luis & Constant, Aymery & Verger, Pierre & Beck, François, 2014. "Attitudes toward vaccination and the H1N1 vaccine: Poor people's unfounded fears or legitimate concerns of the elite?," Social Science & Medicine, Elsevier, vol. 109(C), pages 10-18.
    14. Bianca Grohmann & H. Bodur, 2015. "Brand Social Responsibility: Conceptualization, Measurement, and Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 375-399, October.
    15. Cabiddu, Francesca & Moi, Ludovica & Patriotta, Gerardo & Allen, David G., 2022. "Why do users trust algorithms? A review and conceptualization of initial trust and trust over time," European Management Journal, Elsevier, vol. 40(5), pages 685-706.
    16. Schruff-Lim, Eva-Maria & Van Loo, Ellen J. & van Kleef, Ellen & van Trijp, Hans C.M., 2023. "Turning FOP nutrition labels into action: A systematic review of label+ interventions," Food Policy, Elsevier, vol. 120(C).
    17. Bublitz, Melissa G. & Peracchio, Laura A. & Andreasen, Alan R. & Kees, Jeremy & Kidwell, Blair & Miller, Elizabeth Gelfand & Motley, Carol M. & Peter, Paula C. & Rajagopal, Priyali & Scott, Maura L. &, 2013. "Promoting positive change: Advancing the food well-being paradigm," Journal of Business Research, Elsevier, vol. 66(8), pages 1211-1218.
    18. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
    19. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
    20. Iina Ikonen & Francesca Sotgiu & Aylin Aydinli & Peeter W. J. Verlegh, 2020. "Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 360-383, May.
    21. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," Post-Print hal-01996337, HAL.
    22. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gauthier, Caroline & Bally, Frederic, 2025. "Digitalization and power shift in the food market," Journal of Business Research, Elsevier, vol. 186(C).
    2. Marie-Laure Mourre & Agnès Helme-Guizon & Carole Avril, 2020. "Online community platforms as a source of health empowerment : The Slow Diabetes Program [Les plateformes communautaires en ligne comme source d'empowerment en santé. Le programme Slow Diabète]," Post-Print hal-03258728, HAL.
    3. Andrews, J. Craig & Netemeyer, Richard & Burton, Scot & Kees, Jeremy, 2021. "What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels," Journal of Business Research, Elsevier, vol. 128(C), pages 140-155.
    4. Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen, 2022. "Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 108-130, January.
    5. Swapan Deep Arora, 2024. "Consumer proactive empowerment: A systematic review and taxonomy development," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 104-121, June.
    6. Robertson, Deirdre A. & Andersson, Ylva & Lunn, Peter D., 2023. "How consumer and provider responses to nutritional labelling interact: An online shopping experiment with implications for policy," Food Policy, Elsevier, vol. 121(C).
    7. Rabassa, Valérie & Sabri, Ouidade & Spaletta, Claire, 2022. "Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Arora Swapan Deep, 2023. "Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective," International Journal of Contemporary Management, Sciendo, vol. 59(4), pages 58-73, December.
    9. Jiang, Hongyan & Wang, Yaping & Liu, Yeyi, 2025. "A well-visualized effect: How nutritional content–equivalent labels influence healthfulness perceptions," Journal of Business Research, Elsevier, vol. 188(C).
    10. Hémar-Nicolas, Valérie & Guichard, Nathalie & Clauzel, Amélie, 2024. "Between dissonance and confusion: When the Nutri-Score as a nutritional signal is misinterpreted," Food Policy, Elsevier, vol. 128(C).
    11. Pierre Chandon & Romain Cadario, 2023. "Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 153-173, January.
    12. Thomas Chambon & Ulysse Soulat & Jeanne Lallement & Jean-Loup Guillaume, 2023. "The effect of visual information complexity on urban mobility intention and behavior," Post-Print hal-04089291, HAL.
    13. Anupam Singh & Priyanka Verma, 2017. "How CSR Affects Brand Equity of Indian Firms?," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 52-69, June.
    14. Felix B. Buesching & Dennis M. Steininger & Daniel J. Veit, 2023. "Governing digital crisis responses: platform standards and the dilemma of COVID-19 contact tracing," Journal of Business Economics, Springer, vol. 93(1), pages 267-323, January.
    15. Al-Omoush, Khaled Saleh & Garrido, Rubén & Cañero, Julio, 2023. "The impact of government use of social media and social media contradictions on trust in government and citizens’ attitudes in times of crisis," Journal of Business Research, Elsevier, vol. 159(C).
    16. Gegen tana, & Chai, Junwu & Li, Hengyu, 2024. "Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    17. Gorton, Matthew & Yeh, Ching-Hua & Chatzopoulou, Elena & White, John & Tocco, Barbara & Hubbard, Carmen & Hallam, Fiona, 2023. "Consumers' willingness to pay for an animal welfare food label," Ecological Economics, Elsevier, vol. 209(C).
    18. Schruff-Lim, Eva-Maria & Van Loo, Ellen J. & van Kleef, Ellen & van Trijp, Hans C.M., 2023. "Turning FOP nutrition labels into action: A systematic review of label+ interventions," Food Policy, Elsevier, vol. 120(C).
    19. Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022. "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 797-797, August.
    20. Brian Hill & Thomas Lloyd, 2023. "Are People Willing to Pay for Reduced Inequality?," Working Papers hal-03503995, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05013772. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.