“Planting†meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat
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DOI: 10.1016/j.jretconser.2025.104223
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Keywords
Categorisation; Choice architecture; Shelf positioning; Supermarket intervention; Consumer segments; Difference in difference; Meat substitutes; Protein transition;All these keywords.
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