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Rivalry as a Contextual Factor of Gender Inequality in Network Returns

Author

Listed:
  • Shemuel Y. Lampronti

    (WBS - Warwick Business School - University of Warwick [Coventry])

  • Elisa Operti

    (ESSEC Business School)

  • Stoyan V. Sgourev

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Linking research on networks, rivalry, and gender, we develop a contextual approach to gender-based differences in network returns. Our principal contribution is in articulating the role of rivalry − a personalized and relational form of competition − in influencing the cognitive activation and behavioural mobilization of social networks. Three experiments and two field studies provide consistent evidence for a negative impact of rivalry on women's network activation and mobilization. We attribute this effect to the misalignment between the cognitive-relational schema associated with rivalry, promoting focus, agency, and confrontation, and gender-based cognitive and behavioural expectations, portraying women as more comprehensive, communal, and cooperative than men. The negative consequences of this misalignment are due to the experience of negative affect, fear of social evaluations, and perception of threat. A key takeaway from our analysis is that efforts at improving women's network returns should better account for the role of contextual factors.

Suggested Citation

  • Shemuel Y. Lampronti & Elisa Operti & Stoyan V. Sgourev, 2024. "Rivalry as a Contextual Factor of Gender Inequality in Network Returns," Post-Print hal-04894940, HAL.
  • Handle: RePEc:hal:journl:hal-04894940
    DOI: 10.1111/joms.13121
    Note: View the original document on HAL open archive server: https://hal.science/hal-04894940v1
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    References listed on IDEAS

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    Keywords

    Cognition Gender Networks Rivalry;

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