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Drivers of meat consumption


  • Chantal Le Mouël

    (SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST)

  • Anna Birgit Milford

    (Division of Food Production and Society - NIBIO - Norsk institutt for bioøkonomi=Norwegian Institute of Bioeconomy Research)

  • Benjamin L. Bodirsky

    (PIK - Potsdam Institute for Climate Impact Research)

  • Susanne Rolinski

    (PIK - Potsdam Institute for Climate Impact Research)


Increasinggloballevelsofmeatconsumptionareathreattotheenvironmentandtohumanhealth.Toidentify measuresthatmaychangeconsumptionpatternstowardsmoreplant-basedfoods,itisnecessarytoimproveour understandingofthecausesbehindthedemandformeat.Inthispaperweusedatafrom137differentcountries toidentifyandassessfactorsthatinfluencemeatconsumptionatthenationallevelusingacross-countrymul- tivariateregressionanalysis.Wespecifyeithertotalmeatorruminantmeatasthedependentvariableandwe considerabroadrangeofpotentialdriversofmeatconsumption.Thecombinationofexplanatoryvariableswe useisnewforthistypeofanalysis.Inaddition,weestimatetherelativeimportanceofthedifferentdrivers.We findthatincomepercapitafollowedbyrateofurbanisationarethetwomostimportantdriversoftotalmeat consumptionpercapita.Incomepercapitaandnaturalendowmentfactorsaremajordriversofruminantmeat consumptionpercapita.OtherdriversareWesternculture,Muslimreligion,femalelabourparticipation,eco- nomic and social globalisation and meat prices. The main identified drivers of meat demand are difficult to influencethroughdirectpolicyintervention.Thus,actingindirectlyonconsumers'preferencesandconsumption habits(forinstancethroughinformation,educationpolicyandincreasedavailabilityofready-madeplantbased products)couldbeofkeyimportanceformitigatingtheriseofmeatconsumptionpercapitaallovertheworld.

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  • Chantal Le Mouël & Anna Birgit Milford & Benjamin L. Bodirsky & Susanne Rolinski, 2019. "Drivers of meat consumption," Post-Print hal-02175593, HAL.
  • Handle: RePEc:hal:journl:hal-02175593
    DOI: 10.1016/j.appet.2019.06.005
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    Cited by:

    1. Stéphan Marette & Françoise Guéraud & Fabrice H.F. Pierre, 2021. "Regulation and Consumer Interest in an Antioxidant-Enriched Ham Associated with Reduced Colorectal Cancer Risks [Réglementation et intérêt des consommateurs pour un jambon enrichi en antioxydants a," Post-Print hal-03219714, HAL.
    2. Stéphan Marette & Vincent Réquillart, 2020. "Dietary models and challenges for economics," Review of Agricultural, Food and Environmental Studies, Springer, vol. 101(1), pages 5-22, October.
    3. Pablo Delgado & Adrían Espinosa-Gracia, 2022. "Food consumption models and unequal access to meat: the case of Spain (1964-2018)," Documentos de Trabajo dt2022-05, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    4. Lotte Hallez & Yara Qutteina & Filip Boen & Tim Smits, 2021. "The ABC’s of Ecological and Nutrition Labels. The Impact of Label Theme and Complexity on the Environmental Footprint of Online Grocery Choices," Sustainability, MDPI, vol. 13(5), pages 1-28, February.
    5. Bernadett Bringye & Maria Fekete-Farkas & Szergej Vinogradov, 2021. "An Analysis of Mushroom Consumption in Hungary in the International Context," Agriculture, MDPI, vol. 11(7), pages 1-20, July.
    6. Giacomo Falchetta & Nicolò Golinucci & Matteo Vincenzo Rocco, 2021. "Environmental and Energy Implications of Meat Consumption Pathways in Sub-Saharan Africa," Sustainability, MDPI, vol. 13(13), pages 1-22, June.
    7. Vania Andreoli & Marco Bagliani & Alessandro Corsi & Vito Frontuto, 2021. "Drivers of Protein Consumption: A Cross-Country Analysis," Sustainability, MDPI, vol. 13(13), pages 1-19, July.
    8. Li, Xi & Ouyang, Zhigang & Zhang, Qiong & Shang, Wen-long & Huang, Liqiao & Wu, Yi & Gao, Yuning, 2022. "Evaluating food supply chain emissions from Japanese household consumption," Applied Energy, Elsevier, vol. 306(PB).

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    meat consumption; nutrition transition; climate change mitigation; cross-country analysis;
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