Les Mecanismes De La Confiance Dans Le Discours Des Clients : Le Cas D'Une Banque Mutualiste
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References listed on IDEAS
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Cited by:
- Shérazade Gatfaoui, 2005. "Quelles Conceptions 1 De La Confiance Au Cours De La Relation Bancaire (Client/Banque) ? : Une Approche Par Les Etudes De Cas Retrospectives," Post-Print hal-01539947, HAL.
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Keywords
Mots-clés : Marketing des Services; Confiance Interpersonnelle; confiance Institutionnelle; Mécanismes de; construction de la Confiance; Keywords: Services marketing; Interpersonal trust; Institutional trust; Mechanisms and Evolution of Trust;All these keywords.
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