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Effect of Customer Trust on Customer Loyalty: Case of Second-Tier Microfinance Institutions in Cameroon

Author

Listed:
  • Laure FANGUE

    (Faculty of Economics and Management, University of Dschang, Cameroon)

  • Colette SIMO

    (The Dschang School of Economics and Management, University of Dschang, Cameroon)

  • Jean DOUANLA

    (Faculty of Economics and Management, University of Dschang, Cameroon)

Abstract

The aim of this study is to investigate the effect of interpersonal trust on customer loyalty of second-tier microfinance institutions in Cameroon. The study population consists of customer of second-tier microfinance institution. For this purpose, a survey questionnaire was carried out on 372 customers in total. The acquired survey data was evaluated via confirmatory factor analyses, reliability analyses and structural equation. The results show that interpersonal trust affect is positively correlated to the four dimensions of customer loyalty positively.

Suggested Citation

  • Laure FANGUE & Colette SIMO & Jean DOUANLA, 2020. "Effect of Customer Trust on Customer Loyalty: Case of Second-Tier Microfinance Institutions in Cameroon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(6), pages 53-59, June.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:6:p:53-59
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    References listed on IDEAS

    as
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