The economics and business models of prescription in the Internet
Our premise is that the mechanisms at work in distribution and intermediation at stake in the business models existing on Internet should be assessed in terms of a prescription economy. By analyzing the markets in terms of prescription, i.e. the capacity of a firm to transform the potential request of a customer into a specific proposal of products, we can investigate the structure of a product or service supply, the decision-making process involved in purchasing, market configurations, and business strategies and models. Analyzing intermediation and information markets in terms of prescription means considering three-pronged markets where prescribers are not simple intermediaries but third parties : they act alongside producers and consumers – not between them – in order to structure the product or service supply or to assume responsibility for some aspect of the consumer decision. If we proceed on this assumption, we can identify the market strategies and structures that characterize a prescription economy.
|Date of creation:||2007|
|Publication status:||Published in Internet and Digital Economics – Principles, Methods and Applications, Cambridge University Press, pp.291-310, 2007|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00263198|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Daniel F. Spulber, 1996. "Market Microstructure and Intermediation," Journal of Economic Perspectives, American Economic Association, vol. 10(3), pages 135-152, Summer.
- Jean-Charles Rochet & Jean Tirole, 2014.
"Platform Competition in Two-Sided Markets,"
Competition Policy International, vol. 10.
- Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, 06.
- Jean-Charles Rochet & Jean Triole, 2002. "Platform competition in two sided markets," LSE Research Online Documents on Economics 24929, London School of Economics and Political Science, LSE Library.
- Jean-Charles Rochet & Jean Triole, 2002. "Platform Competition in Two Sided Markets," FMG Discussion Papers dp409, Financial Markets Group.
- Rochet, Jean-Charles & Tirole, Jean, 2003. "Platform Competition in Two-Sided Markets," IDEI Working Papers 152, Institut d'Économie Industrielle (IDEI), Toulouse.
- Hackett, Steven C., 1992. "A comparative analysis of merchant and broker intermediation," Journal of Economic Behavior & Organization, Elsevier, vol. 18(3), pages 299-315, August. Full references (including those not matched with items on IDEAS)