Voluntary environmental approaches in French wine growing: a variety of adhesion factors (In French)
One main environmental issue in wine growing is the non point source pollution of underground water by excessive use of pesticides. The aim of our paper is to present the diversity of voluntary environmental approaches (VEA) .We explain this diversity by the different values that suppose the actors submission to rules and standards, which determine adhesion factors. The analysis is empirically based on original survey conducted towards a sample of more than 1500 wine producers. In a first part, we show that there are two VEA standard models in wine growing: integrated production and organic production. In a second part, we specify these two standard models by different motivation criteria (controlling factor). In organic farming, the relationships with nature are important whereas economic factor determine the choice of integrated farming.
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