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Reducing Status Quo Bias in Choice Experiments – An Application of a Protest Reduction Entreaty

Author

Listed:
  • Ole Bonnichsen

    (Institute of Food and Resource Economics, University of Copenhagen)

  • Jacob Ladenburg

    (Danish Institute of Governmental Research)

Abstract

In stated preference literature, the tendency to choose the alternative representing the status quo situation seems to exceed real life status quo effects. Accordingly, status quo bias can be a problem. In Choice Experiments, status quo bias is found to be strongly correlated with protest attitudes toward the cost attribute. If economic values are to be elicited, this problem is difficult to remedy. In a split sample framework we test a novel ex-ante entreaty aimed specifically at the cost attribute and find that it effectively reduces status quo bias and improves the internal validity of the hypothetical preferences.

Suggested Citation

  • Ole Bonnichsen & Jacob Ladenburg, 2010. "Reducing Status Quo Bias in Choice Experiments – An Application of a Protest Reduction Entreaty," IFRO Working Paper 2010/7, University of Copenhagen, Department of Food and Resource Economics.
    • Handle: RePEc:foi:wpaper:2010_07
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    References listed on IDEAS

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    11. Ole Bonnichsen, 2010. "Elicitation of Preferences for Improvements in Ostomy Pouches – A Discrete Choice Experiment," IFRO Working Paper 2010/2, University of Copenhagen, Department of Food and Resource Economics.
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    Cited by:

    1. Ladenburg, Jacob & Olsen, Søren Bøye, 2014. "Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys," Resource and Energy Economics, Elsevier, vol. 37(C), pages 39-63.
    2. Marija Bockarjova & Piet Rietveld & Erik T. Verhoef, 2012. "Composite Valuation of Immaterial Damage in Flooding: Value of Statistical Life, Value of Statistical Evacuation and Value of Statistical Injury," Tinbergen Institute Discussion Papers 12-047/3, Tinbergen Institute.
    3. Maria Cunha-e-Sá & Lívia Madureira & Luis Nunes & Vladimir Otrachshenko, 2012. "Protesting and Justifying: A Latent Class Model for Contingent Valuation with Attitudinal Data," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(4), pages 531-548, August.

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    More about this item

    Keywords

    Choice Experiment; Status Quo Bias; Entreaty; Stated Preference;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General

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