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Toward an Understanding of the Welfare Effects of Nudges: Evidence from a Field Experiment in Uganda

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  • Erwin Bulte
  • John List
  • Daan van Soest

Abstract

Social scientists have recently explored how framing of gains and losses affects productivity. We conducted a field experiment in peri-urban Uganda, and compared output levels across 1000 workers over isomorphic tasks and incentives, framed as either losses or gains. We find that loss aversion can be leveraged to increase the productivity of labor. The estimated welfare costs of using the loss contract are quite modest -- perhaps because the loss contract is viewed as a (soft) commitment device.

Suggested Citation

  • Erwin Bulte & John List & Daan van Soest, 2019. "Toward an Understanding of the Welfare Effects of Nudges: Evidence from a Field Experiment in Uganda," Natural Field Experiments 00674, The Field Experiments Website.
  • Handle: RePEc:feb:natura:00674
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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General

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