IDEAS home Printed from https://ideas.repec.org/p/bcu/greewp/greenwp06.html
   My bibliography  Save this paper

Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform

Author

Listed:
  • Marco Percoco
  • Peter Schmidt

Abstract

Gender stereotypes are increasingly considered to be as important as gender discrimination in market transactions. In this paper, we show that they influence market outcomes also through the client feedback channel of online platforms. Using a novel panel dataset of listings on the largest peer-to-peer car sharing platform in the U.S., we show that, controlling for quality of the listing, female renters leave more positive reviews. While positive reviews generally induce car owners to increase asking prices, the increase is significantly lower in the case the review was written by a female renter. This finding is consistent with platform users (both males and females) affected by gender stereotypes and implies that price dynamics in peer-to-peer market are affected by priors regarding reviewers ability to appreciate qualities of the good.

Suggested Citation

  • Marco Percoco & Peter Schmidt, 2019. "Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform," GREEN Working Papers 06, GREEN, Centre for Research on Geography, Resources, Environment, Energy & Networks, Universita' Bocconi, Milano, Italy.
  • Handle: RePEc:bcu:greewp:greenwp06
    as

    Download full text from publisher

    File URL: https://repec.unibocconi.it/iefe/bcu/papers/GREEN_wp06.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Catherine C. Eckel & Philip J. Grossman, 2002. "Sex Differences and Statistical Stereotyping in Attitudes Toward Financial Risk," Monash Economics Working Papers archive-03, Monash University, Department of Economics.
    2. Samuel P. Fraiberger & Arun Sundararajan, 2015. "Peer-to-Peer Rental Markets in the Sharing Economy," Working Papers 15-19, NET Institute.
    3. Benjamin Edelman & Michael Luca & Dan Svirsky, 2017. "Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment," American Economic Journal: Applied Economics, American Economic Association, vol. 9(2), pages 1-22, April.
    4. Andreas Pondorfer & Toman Barsbai & Ulrich Schmidt, 2017. "Gender Differences in Stereotypes of Risk Preferences: Experimental Evidence from a Matrilineal and a Patrilineal Society," Management Science, INFORMS, vol. 63(10), pages 3268-3284, October.
    5. Judd Cramer & Alan B. Krueger, 2016. "Disruptive Change in the Taxi Business: The Case of Uber," American Economic Review, American Economic Association, vol. 106(5), pages 177-182, May.
    6. Apostolos Filippas & John J. Horton & Richard J. Zeckhauser, 2020. "Owning, Using, and Renting: Some Simple Economics of the “Sharing Economy”," Management Science, INFORMS, vol. 66(9), pages 4152-4172, September.
    7. Benjamin Edelman & Micahel Luca, 2014. "Digital Discrimination: The Case of Airbnb.com," Harvard Business School Working Papers 14-054, Harvard Business School.
    8. Renée B. Adams & Patricia Funk, 2012. "Beyond the Glass Ceiling: Does Gender Matter?," Management Science, INFORMS, vol. 58(2), pages 219-235, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cristiano Codagnone & Federico Biagi & Fabienne Abadie, 2016. "The Passions and the Interests: Unpacking the ‘Sharing Economy’," JRC Research Reports JRC101279, Joint Research Centre.
    2. Farajallah, Mehdi & Hammond, Robert G. & Pénard, Thierry, 2019. "What drives pricing behavior in Peer-to-Peer markets? Evidence from the carsharing platform BlaBlaCar," Information Economics and Policy, Elsevier, vol. 48(C), pages 15-31.
    3. Peitz, Martin & Schwalbe, Ulrich, 2016. "Zwischen Sozialromantik und Neoliberalismus: Zur Ökonomie der Sharing-Economy," ZEW Discussion Papers 16-033, ZEW - Leibniz Centre for European Economic Research.
    4. Rong, Ke & Li, Boyi & Peng, Wan & Zhou, Di & Shi, Xinwei, 2021. "Sharing economy platforms: creating shared value at a business ecosystem level," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    5. Gordon Burtch & Seth Carnahan & Brad N. Greenwood, 2018. "Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity," Management Science, INFORMS, vol. 64(12), pages 5497-5520, December.
    6. Schwalbe Ulrich & Peitz Martin, 2016. "Kollaboratives Wirtschaften oder Turbokapitalismus?: Zur Ökonomie der Sharing economy," Perspektiven der Wirtschaftspolitik, De Gruyter, vol. 17(3), pages 232-252, September.
    7. Priyanga Gunarathne & Huaxia Rui & Abraham Seidmann, 2022. "Racial Bias in Customer Service: Evidence from Twitter," Information Systems Research, INFORMS, vol. 33(1), pages 43-54, March.
    8. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    9. Yue Guo & Fu Xin & Xiaotong Li, 2020. "The market impacts of sharing economy entrants: evidence from USA and China," Electronic Commerce Research, Springer, vol. 20(3), pages 629-649, September.
    10. Hu, Xu & Yang, Zhaojun & Sun, Jun & Zhang, Yali, 2021. "Sharing economy of electric vehicle private charge posts," Transportation Research Part B: Methodological, Elsevier, vol. 152(C), pages 258-275.
    11. Kas, Judith, 2022. "The effect of online reputation systems on intergroup inequality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    12. Petter Törnberg & Letizia Chiappini, 2020. "Selling black places on Airbnb: Colonial discourse and the marketing of black communities in New York City," Environment and Planning A, , vol. 52(3), pages 553-572, May.
    13. Yongwook Paik & Christos A. Makridis, 2023. "The social value of a ridesharing platform: a hedonic pricing approach," Empirical Economics, Springer, vol. 64(5), pages 2125-2150, May.
    14. Chadi, Cornelia & Jirjahn, Uwe, 2024. "Does society influence the gender gap in risk attitudes? Evidence from East and West Germany," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 113(C).
    15. Katarzyna Gruszka & Andreas Novy, 2018. "Sharing the liberal utopia. The case of Uber in France and the US," SRE-Disc sre-disc-2018_07, Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business.
    16. Xunyi Wang & Meiling Jiang & Wencui Han & Liangfei Qiu, 2022. "Do Emotions Sell? The Impact of Emotional Expressions on Sales in the Space‐Sharing Economy," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 65-82, January.
    17. Ho, Shirley J. & Chang, Hung-Wei, 2022. "Impacts of sharing business on production, sales, and rental markets," International Journal of Production Economics, Elsevier, vol. 248(C).
    18. Jaeger, Bastian & Sleegers, Willem W.A. & Evans, Anthony M. & Stel, Mariëlle & van Beest, Ilja, 2019. "The effects of facial attractiveness and trustworthiness in online peer-to-peer markets," Journal of Economic Psychology, Elsevier, vol. 75(PA).
    19. Kyle Barron & Edward Kung & Davide Proserpio, 2021. "The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb," Marketing Science, INFORMS, vol. 40(1), pages 23-47, January.
    20. Morgane Laouénan & Roland Rathelot, 2022. "Can Information Reduce Ethnic Discrimination? Evidence from Airbnb," American Economic Journal: Applied Economics, American Economic Association, vol. 14(1), pages 107-132, January.

    More about this item

    Keywords

    Gender stereotypes; peer-to-peer markets; sharing economy; car rental;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcu:greewp:greenwp06. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Carlotta Milani (email available below). General contact details of provider: https://edirc.repec.org/data/eabocit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.