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Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform

Author

Listed:
  • Marco Percoco
  • Peter Schmidt

Abstract

Gender stereotypes are increasingly considered to be as important as gender discrimination in market transactions. In this paper, we show that they influence market outcomes also through the client feedback channel of online platforms. Using a novel panel dataset of listings on the largest peer-to-peer car sharing platform in the U.S., we show that, controlling for quality of the listing, female renters leave more positive reviews. While positive reviews generally induce car owners to increase asking prices, the increase is significantly lower in the case the review was written by a female renter. This finding is consistent with platform users (both males and females) affected by gender stereotypes and implies that price dynamics in peer-to-peer market are affected by priors regarding reviewers ability to appreciate qualities of the good.

Suggested Citation

  • Marco Percoco & Peter Schmidt, 2019. "Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform," GREEN Working Papers 06, GREEN, Centre for Research on Geography, Resources, Environment, Energy & Networks, Universita' Bocconi, Milano, Italy.
    • Handle: RePEc:bcu:greewp:greenwp06
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    File URL: https://repec.unibocconi.it/iefe/bcu/papers/GREEN_wp06.pdf
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    More about this item

    Keywords

    Gender stereotypes; peer-to-peer markets; sharing economy; car rental;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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