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Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform

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  • Marco Percoco
  • Peter Schmidt

Abstract

Gender stereotypes are increasingly considered to be as important as gender discrimination in market transactions. In this paper, we show that they influence market outcomes also through the client feedback channel of online platforms. Using a novel panel dataset of listings on the largest peer-to-peer car sharing platform in the U.S., we show that, controlling for quality of the listing, female renters leave more positive reviews. While positive reviews generally induce car owners to increase asking prices, the increase is significantly lower in the case the review was written by a female renter. This finding is consistent with platform users (both males and females) affected by gender stereotypes and implies that price dynamics in peer-to-peer market are affected by priors regarding reviewers ability to appreciate qualities of the good.

Suggested Citation

  • Marco Percoco & Peter Schmidt, 2019. "Gender Stereotypes and Price Dynamics in the Sharing Economy: Evidence from a Car Sharing Platform," GREEN Working Papers 06, GREEN, Centre for Research on Geography, Resources, Environment, Energy & Networks, Universita' Bocconi, Milano, Italy.
    • Handle: RePEc:bcu:greewp:greenwp06
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    References listed on IDEAS

    as
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    3. Benjamin Edelman & Michael Luca & Dan Svirsky, 2017. "Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment," American Economic Journal: Applied Economics, American Economic Association, vol. 9(2), pages 1-22, April.
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    5. Apostolos Filippas & John J. Horton & Richard J. Zeckhauser, 2020. "Owning, Using, and Renting: Some Simple Economics of the “Sharing Economy”," Management Science, INFORMS, vol. 66(9), pages 4152-4172, September.
    6. Renée B. Adams & Patricia Funk, 2012. "Beyond the Glass Ceiling: Does Gender Matter?," Management Science, INFORMS, vol. 58(2), pages 219-235, February.
    7. Andreas Pondorfer & Toman Barsbai & Ulrich Schmidt, 2017. "Gender Differences in Stereotypes of Risk Preferences: Experimental Evidence from a Matrilineal and a Patrilineal Society," Management Science, INFORMS, vol. 63(10), pages 3268-3284, October.
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    Keywords

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    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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