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Stories, Statistics, and Memory

Author

Listed:
  • Thomas Graeber

    (Harvard Business School)

  • Christopher Roth

    (University of Cologne and ECONtribute)

  • Florian Zimmermann

    (University of Bonn and briq)

Abstract

For most decisions, we encounter relevant information over the course of days, months or years. We consume such information in various forms, including quan-titative data about collections of observations – statistics – and qualitative content about individual instances – stories. This paper proposes that the information type –story versus statistic – shapes selective memory. In controlled experiments, we doc-ument a pronounced story-statistic gap in memory: the average impact of stories on beliefs fades by 33% over the course of a day, but by 73% for statistics. Guided by a model of selective memory, we disentangle different mechanisms underlying the story-statistic gap. The similarity between relevant information in memory and the prompt drives the gap. Irrelevant information that is similar to the prompt, on the other hand, impedes successful recall.

Suggested Citation

  • Thomas Graeber & Christopher Roth & Florian Zimmermann, 2022. "Stories, Statistics, and Memory," ECONtribute Discussion Papers Series 208, University of Bonn and University of Cologne, Germany.
    • Handle: RePEc:ajk:ajkdps:208
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    References listed on IDEAS

    as
    1. Benjamin Enke, 2020. "What You See Is All There Is," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 135(3), pages 1363-1398.
    2. Nicholas Epley & Thomas Gilovich, 2016. "The Mechanics of Motivated Reasoning," Journal of Economic Perspectives, American Economic Association, vol. 30(3), pages 133-140, Summer.
    3. Benjamin Enke & Frederik Schwerter & Florian Zimmermann, 2019. "Associative Memory and Belief Formation," CESifo Working Paper Series 7916, CESifo.
    4. Peter Andrebriq & Carlo Pizzinelli & Christopher Roth & Johannes Wohlfart, 2022. "Subjective Models of the Macroeconomy: Evidence From Experts and Representative Samples," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 89(6), pages 2958-2991.
    5. Kfir Eliaz & Ran Spiegler, 2020. "A Model of Competing Narratives," American Economic Review, American Economic Association, vol. 110(12), pages 3786-3816, December.
    6. Roland Bénabou & Jean Tirole, 2005. "Self-Confidence and Personal Motivation," International Economic Association Series, in: Bina Agarwal & Alessandro Vercelli (ed.), Psychology, Rationality and Economic Behaviour, chapter 2, pages 19-57, Palgrave Macmillan.
    7. Peter Andre & Ingar Haaland & Christopher Roth & Johannes Wohlfart, 2021. "Narratives about the Macroeconomy," CEBI working paper series 21-18, University of Copenhagen. Department of Economics. The Center for Economic Behavior and Inequality (CEBI).
    8. Thiemo Fetzer & Lukas Hensel & Johannes Hermle & Christopher Roth, 2021. "Coronavirus Perceptions and Economic Anxiety," The Review of Economics and Statistics, MIT Press, vol. 103(5), pages 968-978, December.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. George Loewenstein & Zachary Wojtowicz, 2023. "The Economics of Attention," CESifo Working Paper Series 10712, CESifo.
    2. Roth, Christopher & Schwardmann, Peter & Tripodi, Egon, 2024. "Misperceived effectiveness and the demand for psychotherapy," Journal of Public Economics, Elsevier, vol. 240(C).
    3. Burdin, Gabriel & Landini, Fabio, 2025. "Beliefs and the Demand for Employee Ownership," IZA Discussion Papers 18196, IZA Network @ LISER.
    4. Angelico, Cristina, 2024. "The green transition and firms' expectations on future prices: Survey evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 519-543.
    5. Robin Musolff & Florian Zimmermann, 2025. "Model Uncertainty," CRC TR 224 Discussion Paper Series crctr224_2025_697, University of Bonn and University of Mannheim, Germany.
    6. Marta Serra-Garcia, 2025. "The Attention–Information Tradeoff," CESifo Working Paper Series 11885, CESifo.
    7. Mo, Zhexun & Kaeppel, Katharina & Schröder, Carsten & Yang, Li, 2025. "When Facts Fail: Experimental Evidence on Perceptions and Preferences towards Chinese Investments in Germany," SocArXiv 74k3v_v1, Center for Open Science.
    8. Francesco Bilotta & Alberto Binetti & Giacomo Manferdini, 2025. "Blameocracy: Causal Rhetoric in Politics," Papers 2504.06550, arXiv.org, revised Nov 2025.
    9. Bocar A. Ba & Abdoulaye Ndiaye & Roman G. Rivera & Alexander Whitefield, 2024. "Mispricing Narratives after Social Unrest," Opportunity and Inclusive Growth Institute Working Papers 096, Federal Reserve Bank of Minneapolis.
    10. Enke, Benjamin & Schwerter, Frederik & Zimmermann, Florian, 2024. "Associative memory, beliefs and market interactions," Journal of Financial Economics, Elsevier, vol. 157(C).
    11. Benjamin Christoffersen & Arvid Hoffmann & Zwetelina Iliewa & Lena Jaroszek, 2025. "Experience Effects on Wall Street vs. Main Street: Field and Lab Evidence of Context Dependence," CRC TR 224 Discussion Paper Series crctr224_2025_684, University of Bonn and University of Mannheim, Germany.
    12. Andrea Amelio & Florian Zimmermann, 2023. "Motivated Memory in Economics—A Review," Games, MDPI, vol. 14(1), pages 1-15, January.
    13. Qiang Chen & Tianyang Han & Jin Li & Ye Luo & Zigan Wang & Yuxiao Wu & Xiaowei Zhang & Tuo Zhou, 2025. "Can AI Master Econometrics? Evidence from Econometrics AI Agent on Expert-Level Tasks," Papers 2506.00856, arXiv.org, revised Jan 2026.
    14. Ge, Erqi, 2025. "Political speeches and stock market performance: Evidence from China," Journal of Economic Behavior & Organization, Elsevier, vol. 236(C).
    15. Ahmed, Haseeb & Giffin, Erin & Manian, Shanthi, 2025. "Memory constraints in adoption of productive technologies," Journal of Economic Behavior & Organization, Elsevier, vol. 236(C).

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