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Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US

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  • Palma, Marco A.
  • Ribera, Luis A.
  • Bessler, David A.
  • Paggi, Mechel S.
  • Knutson, Ronald D.

Abstract

For many decades, fresh fruits and vegetables enjoyed a reputation as the healthiest products full of essential vitamins, minerals, and other beneficial substances for a balanced diet. However, numerous recent food outbreaks associated with fresh produce have raised concerns on the mind of the consumer. Following an outbreak, consumers reduce their immediate consumption of the affected products. Even tough fresh fruits and vegetables have unique characteristics and flavors, consumers tend to substitute affected outbreak products with other fruits and vegetables. The potential impact of food borne illness on consumption has also a longer term impact, reducing consumption of the products over a period of several months after the outbreak. This paper used historical decomposition analysis to study both, the contemporaneous and lagged effects of food borne illness in the fresh produce industry using three case studies, spinach, cantaloupes, and tomatoes.

Suggested Citation

  • Palma, Marco A. & Ribera, Luis A. & Bessler, David A. & Paggi, Mechel S. & Knutson, Ronald D., 2009. "Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46745, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:46745
    DOI: 10.22004/ag.econ.46745
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    References listed on IDEAS

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    1. David A. Bessler & Derya G. Akleman, 1998. "Farm Prices, Retail Prices, and Directed Graphs: Results for Pork and Beef," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1144-1149.
    2. Selva Demiralp & Kevin D. Hoover, 2003. "Searching for the Causal Structure of a Vector Autoregression," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 65(s1), pages 745-767, December.
    3. Bernanke, Ben S., 1986. "Alternative explanations of the money-income correlation," Carnegie-Rochester Conference Series on Public Policy, Elsevier, vol. 25(1), pages 49-99, January.
    4. Hoover, Kevin D., 2005. "Automatic Inference Of The Contemporaneous Causal Order Of A System Of Equations," Econometric Theory, Cambridge University Press, vol. 21(1), pages 69-77, February.
    5. Swanson, N.R. & Granger, C.W.J., 1994. "Impulse Response Functions Based on Causal Approach to Residual Orthogonalization in Vector Autoregressions," Papers 9-94-1, Pennsylvania State - Department of Economics.
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    Cited by:

    1. Knutson, Ronald D. & Currier, Russell W. & Ribera, Luis A. & Goeringer, L. Paul, 2010. "Asymmetry In Raw Milk Safety Perceptions And Information: Implications For Risk In Fresh Produce Marketing And Policy," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116440, European Association of Agricultural Economists.

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    Keywords

    Food Consumption/Nutrition/Food Safety;

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