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Adoption von Aktivitätsmessungssystemen in der Milchviehhaltung: Identifikation von Einflussfaktoren mittels Customer Journey Analyse

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  • Grotsch, Henrike
  • Schulze, Holger
  • Sonntag, Winnie
  • Thiele, Holger

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  • Grotsch, Henrike & Schulze, Holger & Sonntag, Winnie & Thiele, Holger, 2022. "Adoption von Aktivitätsmessungssystemen in der Milchviehhaltung: Identifikation von Einflussfaktoren mittels Customer Journey Analyse," 62nd Annual Conference, Stuttgart, Germany, September 7-9, 2022 329604, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi22:329604
    DOI: 10.22004/ag.econ.329604
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    1. Rose, David C. & Sutherland, William J. & Parker, Caroline & Lobley, Matt & Winter, Michael & Morris, Carol & Twining, Susan & Ffoulkes, Charles & Amano, Tatsuya & Dicks, Lynn V., 2016. "Decision support tools for agriculture: Towards effective design and delivery," Agricultural Systems, Elsevier, vol. 149(C), pages 165-174.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Keywords

    Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies;

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