IDEAS home Printed from https://ideas.repec.org/p/ags/aesc13/158867.html
   My bibliography  Save this paper

Psychological Constructs toward Agricultural Technology Adoption: Evidence from Eastern India

Author

Listed:
  • Yamano, T.
  • Rajendran, S.
  • Malabayuabas, Maria Luz

Abstract

We apply the theory of planned behavior (TPB) to identify farmers’ psychological constructs toward agricultural technology in three dimensions: attitude, subjective norm, and perceived behavioral control. We use data from 731 farmers in Eastern India. The sample farmers come from two groups: 157 farmers who have received seed mini-kits of a new stress-tolerant rice variety, called Swarna Sub 1, from NGOs; and 574 farmers who were randomly selected in the villages where the mini-kits were distributed. In this paper, we find that the mini-kit recipient farmers have higher scores on psychological constructs toward new technologies than the representative farmers. We also find that scheduled caste, female, and less educated farmers have lower scores on the psychological constructs. Among representative farmers, we estimate an adoption model of Swarna Sub 1 and find that psychological constructs are positively associated with the adoption of Swarna Sub 1. Although the causality between the psychological constructs and the adoption of Swarna Sub 1 is indecisive in this paper, the result indicates the importance of investigating farmers’ psychological constructs in technology adoption in developing countries.

Suggested Citation

  • Yamano, T. & Rajendran, S. & Malabayuabas, Maria Luz, 2013. "Psychological Constructs toward Agricultural Technology Adoption: Evidence from Eastern India," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158867, Agricultural Economics Society.
    • Handle: RePEc:ags:aesc13:158867
    DOI: 10.22004/ag.econ.158867
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/158867/files/Yamano_Rajendran_Malabayabas2013.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.158867?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Feder, Gershon & Savastano, Sara, 2006. "The role of opinion leaders in the diffusion of new knowledge: The case of integrated pest management," World Development, Elsevier, vol. 34(7), pages 1287-1300, July.
    2. Helena Hansson & Richard Ferguson & Christer Olofsson, 2012. "Psychological Constructs Underlying Farmers’ Decisions to Diversify or Specialise their Businesses – An Application of Theory of Planned Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 63(2), pages 465-482, June.
    3. Brune, Lasse & Gine, Xavier & Goldberg, Jessica & Yang, Dean, 2011. "Commitments to save : a field experiment in rural Malawi," Policy Research Working Paper Series 5748, The World Bank.
    4. Nava Ashraf & Dean Karlan & Wesley Yin, 2006. "Tying Odysseus to the Mast: Evidence From a Commitment Savings Product in the Philippines," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 635-672.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-298, January.
    7. Bergevoet, R. H. M. & Ondersteijn, C. J. M. & Saatkamp, H. W. & van Woerkum, C. M. J. & Huirne, R. B. M., 2004. "Entrepreneurial behaviour of dutch dairy farmers under a milk quota system: goals, objectives and attitudes," Agricultural Systems, Elsevier, vol. 80(1), pages 1-21, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Amirreza Asrari & Maryam Omidi Najafabadi & Jamal Farajollah Hosseini, 2022. "Modeling resilience behavior against climate change with food security approach," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 12(3), pages 547-565, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Takashi Yamano & Srinivasulu Rajendran & Maria Malabayabas, 2015. "Farmers’ self-perception toward agricultural technology adoption: evidence on adoption of submergence-tolerant rice in Eastern India," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 17(2), pages 260-274, October.
    2. Kamrath, Carolin & Rajendran, Srinivasulu & Nenguwo, Ngoni & Afari-Sefa, Victor & Broring, Stefanie, 2018. "Adoption behavior of market traders: an analysis based on Technology Acceptance Model and Theory of Planned Behavior," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    3. Freudenreich, H., 2018. "Explaining Mexican Farmers Adoption of Hybrid Maize Seed - The Role of Social Psychology, Risk and Ambiguity Aversion," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277410, International Association of Agricultural Economists.
    4. Menozzi, Davide & Fioravanzi, Martina & Donati, Michele, 2015. "Farmer’s motivation to adopt sustainable agricultural practices," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(2), pages 1-23, August.
    5. Adnan, Nadia & Nordin, Shahrina Md & Ali, Murad, 2018. "A solution for the sunset industry: Adoption of Green Fertiliser Technology amongst Malaysian paddy farmers," Land Use Policy, Elsevier, vol. 79(C), pages 575-584.
    6. Guizar-Mateos, Isai & Miranda, Mario J. & Gonzalez-Vega, Claudio, 2013. "The Role of Credit and Deposits in the Dynamics of Technology Decisions and Poverty Traps," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149860, Agricultural and Applied Economics Association.
    7. Gómez-Limón, José A. & Gutiérrez-Martín, Carlos & Riesgo, Laura, 2016. "Modeling at farm level: Positive Multi-Attribute Utility Programming," Omega, Elsevier, vol. 65(C), pages 17-27.
    8. Kondylis, Florence & Mueller, Valerie, 2012. "Seeing is Believing? Evidence from a Demonstration Plot Experiment in Mozambique," Mozambique Working Paper 1, International Food Policy Research Institute (IFPRI).
    9. Oscar Montes de Oca Munguia & Rick Llewellyn, 2020. "The Adopters versus the Technology: Which Matters More when Predicting or Explaining Adoption?," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 42(1), pages 80-91, March.
    10. Keil, A. & Mitra, A. & Srivastava, A. & McDonald, A., 2018. "Dynamics of zero-tillage wheat adoption in the Eastern Indo-Gangetic Plains: socially inclusive use through custom-hiring services?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277026, International Association of Agricultural Economists.
    11. Zelu, Barbara Ama & Iranzo, Susana & Perez-Laborda, Alejandro, 2024. "Financial inclusion and women economic empowerment in Ghana," Emerging Markets Review, Elsevier, vol. 62(C).
    12. Saugato Datta & Sendhil Mullainathan, 2014. "Behavioral Design: A New Approach to Development Policy," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 60(1), pages 7-35, March.
    13. Brigitte C. Madrian, 2012. "Matching Contributions and Savings Outcomes: A Behavioral Economics Perspective," NBER Working Papers 18220, National Bureau of Economic Research, Inc.
    14. Kondylis, Florence & Mueller, Valerie & Zhu, Jessica, 2017. "Seeing is believing? Evidence from an extension network experiment," Journal of Development Economics, Elsevier, vol. 125(C), pages 1-20.
    15. Saugato Datta & Sendhil Mullainathan, 2014. "Behavioral Design: A New Approach to Development Policy," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 60(1), pages 7-35, March.
    16. repec:cdl:agrebk:qt3fp262qc is not listed on IDEAS
    17. Carlos Chiapa & Silvia Prina, 2017. "Conditional Cash Transfers and Financial Access: Increasing the Bang for Each Transferred Buck?," Development Policy Review, Overseas Development Institute, vol. 35(1), pages 23-38, January.
    18. Pham, Huong Dien & Waibel, Hermann, 2018. "Risk attitudes, knowledge, skills and agricultural productivity," TVSEP Working Papers wp-007, Leibniz Universitaet Hannover, Institute for Environmental Economics and World Trade, Project TVSEP.
    19. Dalla Pellegrina, Lucia & De Michele, Angela & Di Maio, Giorgio & Landoni, Paolo, 2021. "Fostering savings by commitment: Evidence from a quasi-natural experiment at The Small Enterprise Foundation in South Africa," World Development, Elsevier, vol. 148(C).
    20. Xavier Giné & Jessica Goldberg & Dan Silverman & Dean Yang, 2018. "Revising Commitments: Field Evidence on the Adjustment of Prior Choices," Economic Journal, Royal Economic Society, vol. 128(608), pages 159-188, February.
    21. Daxini, Amar & O’Donoghue, Cathal & Ryan, Mary & Buckley, Cathal & Barnes, Andrew P., 2018. "Factors influencing farmers' intentions to adopt nutrient management planning: accounting for heterogeneity," 166th Seminar, August 30-31, 2018, Galway, West of Ireland 276183, European Association of Agricultural Economists.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aesc13:158867. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesukea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.