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Factors Influencing Bids For Vacuum Packaged Retail Beef: An Experimental Economics Approach

Author

Listed:
  • Borden, George W.
  • Menkhaus, Dale J.
  • Whipple, Glen D.
  • Field, Ray A.
  • Hoffman, Elizabeth

Abstract

Tobit analysis was used to identify factors influencing the value consumers place on beef steaks in a vacuum skin package relative to steaks in an overwrapped styrofoam tray. Experimental economics was used to obtain value information. Results suggest that information regarding the vacuum skin package enhances the value of beef.

Suggested Citation

  • Borden, George W. & Menkhaus, Dale J. & Whipple, Glen D. & Field, Ray A. & Hoffman, Elizabeth, 1990. "Factors Influencing Bids For Vacuum Packaged Retail Beef: An Experimental Economics Approach," 1990 Annual meeting, August 5-8, Vancouver, Canada 271059, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea90:271059
    DOI: 10.22004/ag.econ.271059
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    References listed on IDEAS

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    1. Purcell, Wayne D., 1989. "The Case of Beef Demand: A Failure by the Discipline," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 4(2), pages 1-4.
    2. Oral Capps & Daniel S. Moen & Robert E. Branson, 1988. "Consumer characteristics associated with the selection of lean meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 549-557.
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