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Consumer characteristics associated with the selection of lean meat products

  • Oral Capps

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

  • Daniel S. Moen

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

  • Robert E. Branson

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

Registered author(s):

    This study identifies several demographic and psychographic characteristics of consumers who have tried lean meat products from a particular retail food chain in Houston. The relevant characteristics included: (1) age, (2) residency in Texas, (3) education level, (4) household size, and (5) predisposition to buying low-fat foods. The analysis was performed using the probit specification. The source of data was survey information, gathered by telephone interviews, from a total of 200 shoppers.

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    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 4 (1988)
    Issue (Month): 6 ()
    Pages: 549-557

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    Handle: RePEc:wly:agribz:v:4:y:1988:i:6:p:549-557
    Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
    2. Branson, Robert E. & Cross, H. Russell & Savell, Jeff W. & Smith, Gary C. & Edwards, Richard A., 1986. "Marketing Implications From The National Consumer Beef Study," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(01), July.
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