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Consumer characteristics associated with the selection of lean meat products

Author

Listed:
  • Oral Capps

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

  • Daniel S. Moen

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

  • Robert E. Branson

    (Associate Professor, Research Associate, and Professor Emeritus, respectively, Department of Agricultural Economics, Texas A & M University)

Abstract

This study identifies several demographic and psychographic characteristics of consumers who have tried lean meat products from a particular retail food chain in Houston. The relevant characteristics included: (1) age, (2) residency in Texas, (3) education level, (4) household size, and (5) predisposition to buying low-fat foods. The analysis was performed using the probit specification. The source of data was survey information, gathered by telephone interviews, from a total of 200 shoppers.

Suggested Citation

  • Oral Capps & Daniel S. Moen & Robert E. Branson, 1988. "Consumer characteristics associated with the selection of lean meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 549-557.
    • Handle: RePEc:wly:agribz:v:4:y:1988:i:6:p:549-557
    DOI: 10.1002/1520-6297(198811)4:6<549::AID-AGR2720040605>3.0.CO;2-D
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    References listed on IDEAS

    as
    1. Branson, Robert E. & Cross, H. Russell & Savell, Jeff W. & Smith, Gary C. & Edwards, Richard A., 1986. "Marketing Implications From The National Consumer Beef Study," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(1), pages 1-10, July.
    2. Rhonda K. Skaggs & Dale J. Menkhaus & Steven J. Torok & Ray A. Field, 1987. "Test marketing of branded, low fat, fresh beef," Agribusiness, John Wiley & Sons, Ltd., vol. 3(3), pages 257-271.
    3. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
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    Cited by:

    1. Peter Bielik & Martina Hanova & Renata Benda-Prokeinova, 2021. "How to be sustainable in beef consumption - Exploring the factors. Case study," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(9), pages 382-390.
    2. Borden, George W. & Menkhaus, Dale J. & Whipple, Glen D. & Field, Ray A. & Hoffman, Elizabeth, 1990. "Factors Influencing Bids For Vacuum Packaged Retail Beef: An Experimental Economics Approach," 1990 Annual meeting, August 5-8, Vancouver, Canada 271059, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Kinsey, Jean D. & Senauer, Benjamin & Jonk, Yvonne, 1993. "Desirable Attributes For Value Added Meat Products Survey 1993," Working Papers 14430, University of Minnesota, Center for International Food and Agricultural Policy.
    4. Goodwin, Barry K. & Koudele, Joe W., 1990. "An Analysis Of Consumer Characteristics Associated With The Purchase Of Beef And Pork Variety Meats," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-8, July.
    5. Cox, Linda J. & McMullen, B. Starr & Garrod, Peter V., 1990. "An Analysis Of The Use Of Grades And Housebrand Labels In The Retail Beef Market," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(2), pages 1-9, December.
    6. Unterschultz, James & Kim, Renee & Quagrainie, Kwamena & Veeman, Michele, 1996. "International Commodity Marketing: South Korean Perceptions of Canadian, U.S., and Australian Beef," Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System, May 26-27, 1996, Cancun, Mexico 279652, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    7. Tambi, N. E. & Mukhebi, W. A. & Maina, W. O. & Solomon, H. -M., 1999. "Probit analysis of livestock producers' demand for private veterinary services in the high potential agricultural areas of Kenya," Agricultural Systems, Elsevier, vol. 59(2), pages 163-176, February.
    8. Danilo C. Israel & Kandice H. Kahl & Robert S. Pomeroy, 1991. "The effects of relative price perceptions and demographic factors on restaurant catfish consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 7(6), pages 585-595.
    9. Steiner, Bodo E. & Srivastava, Lorie & Gao, Fei, 2007. "Assessing the Consumer Acceptance and Market Potential of Alternative Meats," Project Report Series 7708, University of Alberta, Department of Resource Economics and Environmental Sociology.
    10. Tambi, N. Emmanuel, 2001. "Analysis of household attitudes toward the purchase of livestock products and fish in Cameroon," Agricultural Economics, Blackwell, vol. 26(2), pages 135-147, November.
    11. Pingetzer, Robert L. & Menkhaus, Dale J. & Whipple, Glen D. & Field, Ray A., 1989. "The Influence of Selected Product and Demographic Characteristics on Beef Purchasing Patterns," WAEA/ WFEA Conference Archive (1929-1995) 245042, Western Agricultural Economics Association.
    12. Lee, Michelle & Unterschultz, James R. & Lerohl, Mel L., 2001. "Supply Chain Competency: Recipe For Cereal And Livestock Marketing In Alberta?," Project Report Series 24050, University of Alberta, Department of Resource Economics and Environmental Sociology.
    13. Ulimwengu, John & Sanyal, Prabuddha, 2011. "Joint estimation of farmers' stated willingness to pay for agricultural services:," IFPRI discussion papers 1070, International Food Policy Research Institute (IFPRI).

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